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38 comments

partially_impartial's picture
partially_impartial
91 pencils

I like the concept but it's kind of backwards. This makes it seem more like the product causes blemishes not zaps them away.

ShaniG's picture
ShaniG
17214 pencils

I totally agree. Great thought, wrong result.

Tonits's picture
Tonits
349 pencils

Ingenioso!!!

bknowlden's picture
bknowlden
3647 pencils

Very smart. Good idea, use of media and placement.

corndogfuneral's picture
corndogfuneral
1053 pencils

I mixed on this. Is it backwards or did punching the hole get rid of a zit? DOn't know.

Chris's picture
Chris
1987 pencils

nice idea.

Guest's picture
Guest

one of the fantastic way of doing advertizing, liked it brooo,

gmint7's picture
gmint7
2685 pencils

:::J:::
the line contradicts the visual.

(i read it as, if i use the product on that top right, i will have holes in my face)

good idea, but wrong ad. she's cute though

:::J:::

premc's picture
premc
917 pencils

good ! 6/10

radical

Guest's picture
Guest

Great work!!!!

Guest's picture
Guest

I think it's the best use of BEST Ticket

Guest's picture
Guest

10/10 for this

Guest's picture
Guest

ok, the model at the back of the ticket gets a blemish. But what about the promised 'quick fix solution'. And somebody gave a 10/10, for what?

Madibaman's picture
Madibaman
101 pencils

This one sits uneasily with me. The problem/solution method is always quick and easy - show the problem, tell consumers to use product, voila! problem solved. I can't quite put my finger on it but this is just a little off for me. Kinda reminds me of the stupid scam campaign for a painkiller where posters of people's silhouettes were placed over large cracks on public walls. What a damn wank that was. And to think judges gave out awards for that. Sigh...

Guest's picture
Guest

FYI. This is not a scam. It was carried out on a large scale and lakhs of Bus Tickets have been circulated across the city.

Madibaman's picture
Madibaman
101 pencils

Didn't mean this was a scam. I was referring to the painkiller ad done by China.

geraldanith's picture
geraldanith
97 pencils

Whatever said and done, its good!!

Guest's picture
Guest

super cool

Guest's picture
Guest

super cool

Guest's picture
Guest

my worry is what if it gets punched on numbers 14 or 4? blemishes on the eye?

Guest's picture
Guest

hey...to answer ur qsn, we issued tickets for a particular route i.e. - a ltd distance. so when the tickets are punched, the punch mark is seen only within a specific area that is near the model's cheek.

Guest's picture
Guest

very good point. this only proves that it was a scam

Guest's picture
Guest

FYI. This is not a scam. It was carried out on a large scale and lakhs of Bus Tickets have been circulated across the city. There is a strategy behind this creative idea.

Guest's picture
Guest

Good Use of a bus ticket.

parvej_pathan's picture
parvej_pathan
13 pencils

its good 1111111111111111111111111111111111111111111111111111111

Guest's picture
Guest

cool

copylad's picture
copylad
120 pencils

GREAT!

I'VE NEVER SEEN ANYTHING LIKE THIS SO FAR ON MUMBAI BUS TICKETS.

GREAT JOB PUBLICIS.

Guest's picture
Guest

gr8 thought, perfect media for gr8 concept..keep it up
-----sayali rajadhyaksha

Guest's picture
Guest

gr8 thought, perfect media for gr8 concept..keep it up
-----sayali rajadhyaksha

Guest's picture
Guest

lame

Guest's picture
Guest

backwards: product is solving the problem, not causing it. Maybe the bus runs backwards too.

gmint7's picture
gmint7
2685 pencils

:::J:::

agree.

lame.

forced.

creative, but

not smart.

:::J:::

Guest's picture
Guest

Gooooood 1

optat1vely's picture
optat1vely
12 pencils

it's seems like the product gives blemishes and doesn't take it away. BUT it's a very creative think-out-of the box idea, and that's our job. so i'll give it a good rating for that.

-----

Guest's picture
Guest

all said and done..it's a great idea...congrats publicis!

capywriter's picture
capywriter
5511 pencils

is the product also a solution for eye problems? Or lips? It would be a great product though...

Guest's picture
Guest

gd idea and gd use of a medium thts not been used tht much in the past.. personally though.. i think its too mass oriented to really capture the niche TG meant for the product..

Guest's picture
Guest

nice - atul

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