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GAP: Sprize™ Loyalty Program Launch

Introducing Sprize™. Shopping turned on its head.

Gap is literally turning shopping on its head with the Vancouver launch of a new loyalty program. Called Sprize™, the program, which is a retailing first, allows shoppers to buy clothing at full price and receive automatic credits should it go on sale any time in the following 45 days.
“We’re taking away the frustration and worry over buying a product at full price, and then seeing the price drop soon afterwards,” said Marka Hansen, president of Gap Brand North America, in a release. “Sprize will give our customers the confidence and instant gratification of buying what they want when they want it.”

Advertising Agency: Cossette, Vancouver, Canada
Creatives: Bart Bachelor, Bryan Collins, Rob Sweetman
Producer: Wendy Moriarty
Account Management: Bianca Knop, Nadine Wilson

Published: 
November 2009

28 comments

zeronan's picture
zeronan
16 pencils

fantastic!!!!!!!!!!!!!!!

zeronan's picture
zeronan
16 pencils

fantastic!!!!!!!!!!!!!!!

mikeelrapido's picture
mikeelrapido
1929 pencils

Great loyality program, great ad - congratulations!!!!

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
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kgeiger's picture
kgeiger
7283 pencils

Nicely done. Cheers.

maxcomuni's picture
maxcomuni
62 pencils

clap clap clap!!!
welldone

Monkey1979's picture
Monkey1979
56 pencils

Sprize! Surprise!

Brilliant Name for a loyalty scheme. Wish I'd have come up with that.

silvi's picture
silvi
4172 pencils

Congratulations!!!! Excellent idea!!!!!!

rebelscum's picture
rebelscum
2110 pencils

Right now, somewhere, Shelly Winters is throwing up.

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

rebelscum's picture
rebelscum
2110 pencils

Right now, somewhere, Shelly Winters is throwing up.

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Chori Arg's picture
Chori Arg
173 pencils

i don't like it.
although this surely got results i think it's obvious. "we are on ur head, so lets turn everything upside down"
it's just money inverted, nothing else.

hagemony's picture
hagemony
335 pencils

really eye catching. well done.

bobby666's picture
bobby666
1460 pencils

brilliant concept, superlative execution. has left me upside down. APPLAUSE!

bobby666's picture
bobby666
1460 pencils

brilliant concept, superlative execution. has left me upside down. APPLAUSE!

cef's picture
cef
547 pencils

wow, up side down..
very nice...

satrianee's picture
satrianee
3748 pencils

hard (and nice) work that pays back well... love it.

Wordnerd's picture
Wordnerd
6692 pencils

now that's nice. the upside down idea is about as old as advertising, but you can see: if it's done with so much love, nobody cares.
Great ambient/pos

tripinator@hotmail.com's picture
tripinator@hotm...
134 pencils

niiiiiceeeeeeeee, love it, it remind me of a bar in mexico city called el revez, it was basically the same thing, super cool
dstash.blogspot.com

the_lizard_king's picture
the_lizard_king
1259 pencils

Awesome! Amidst the horrible bombarding of advertising everyone witnesses everyday... this certainly and pleasantly might catch your attention. Great concept... great execution and above all a great job by the whole team! Hats off!

And then GOD said...
Let there be creativity!!!

Hobbit's picture
Hobbit
36 pencils

great project!!!

and i guess it will be bigger and bigger

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

So, they pulled this stunt at only ONE location??? (And the rest "word-of-mouth" and YouTube posts?)
Considering it's such a huge promotion (covering the entire North America), I'm not so sure if futzing around with some display items in ONE location in Vancouver is enough to get the message across to, I don't know how many hundreds of millions of "ordinary" consumers who might shop at a GAP store...

That said, it was quite fun to watch! Three parked cars flipped over was a nice touch.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

.

marcredo's picture
marcredo
76 pencils
CopyRight's picture
CopyRight
713 pencils

awesome

Bianconiglio's picture
Bianconiglio
406 pencils

anovaginale!

Waheed's picture
Waheed
47 pencils

Sprize...Surprise

Guest's picture
Guest

crazy...

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