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Sprize™ Loyalty Program Launch

Agency: 
Published/Aired: 
November 2009
Description: 

Gap is literally turning shopping on its head with the Vancouver launch of a new loyalty program. Called Sprize™, the program, which is a retailing first, allows shoppers to buy clothing at full price and receive automatic credits should it go on sale any time in the following 45 days.
“We’re taking away the frustration and worry over buying a product at full price, and then seeing the price drop soon afterwards,” said Marka Hansen, president of Gap Brand North America, in a release. “Sprize will give our customers the confidence and instant gratification of buying what they want when they want it.”

Introducing Sprize™. Shopping turned on its head.

Advertising Agency: Cossette, Vancouver, Canada
Creatives: Bart Bachelor, Bryan Collins, Rob Sweetman
Producer: Wendy Moriarty
Account Management: Bianca Knop, Nadine Wilson

Comments (28)

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Highest Rated

Guest's picture
Guest

crazy...

zeronan's picture
zeronan
Activity Score 16

fantastic!!!!!!!!!!!!!!!

zeronan's picture
zeronan
Activity Score 16

fantastic!!!!!!!!!!!!!!!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Great loyality program, great ad - congratulations!!!!

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

kgeiger's picture
kgeiger
Activity Score 7287

Nicely done. Cheers.

maxcomuni's picture
maxcomuni
Activity Score 62

clap clap clap!!!
welldone

munirgee's picture
munirgee
Activity Score 454

Great !

Monkey1979's picture
Monkey1979
Activity Score 56

Sprize! Surprise!

Brilliant Name for a loyalty scheme. Wish I'd have come up with that.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18545

!!!MOM

silvi's picture
silvi
Activity Score 4172

Congratulations!!!! Excellent idea!!!!!!

rebelscum's picture
rebelscum
Activity Score 2110

Right now, somewhere, Shelly Winters is throwing up.

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

rebelscum's picture
rebelscum
Activity Score 2110

Right now, somewhere, Shelly Winters is throwing up.

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Chori Arg's picture
Chori Arg
Activity Score 173

i don't like it.
although this surely got results i think it's obvious. "we are on ur head, so lets turn everything upside down"
it's just money inverted, nothing else.

hagemony's picture
hagemony
Activity Score 335

really eye catching. well done.

bobby666's picture
bobby666
Activity Score 1460

brilliant concept, superlative execution. has left me upside down. APPLAUSE!

bobby666's picture
bobby666
Activity Score 1460

brilliant concept, superlative execution. has left me upside down. APPLAUSE!

cef's picture
cef
Activity Score 547

wow, up side down..
very nice...

satrianee's picture
satrianee
Activity Score 3748

hard (and nice) work that pays back well... love it.

Wordnerd's picture
Wordnerd
Activity Score 6692

now that's nice. the upside down idea is about as old as advertising, but you can see: if it's done with so much love, nobody cares.
Great ambient/pos

tripinator@hotmail.com's picture
tripinator@hotm...
Activity Score 134

niiiiiceeeeeeeee, love it, it remind me of a bar in mexico city called el revez, it was basically the same thing, super cool
dstash.blogspot.com

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Awesome! Amidst the horrible bombarding of advertising everyone witnesses everyday... this certainly and pleasantly might catch your attention. Great concept... great execution and above all a great job by the whole team! Hats off!

And then GOD said...
Let there be creativity!!!

Hobbit's picture
Hobbit
Activity Score 36

great project!!!

and i guess it will be bigger and bigger

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

So, they pulled this stunt at only ONE location??? (And the rest "word-of-mouth" and YouTube posts?)
Considering it's such a huge promotion (covering the entire North America), I'm not so sure if futzing around with some display items in ONE location in Vancouver is enough to get the message across to, I don't know how many hundreds of millions of "ordinary" consumers who might shop at a GAP store...

That said, it was quite fun to watch! Three parked cars flipped over was a nice touch.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

.

marcredo's picture
marcredo
Activity Score 76
CopyRight's picture
CopyRight
Activity Score 713

awesome

Bianconiglio's picture
Bianconiglio
Activity Score 406

anovaginale!

Waheed's picture
Waheed
Activity Score 47

Sprize...Surprise

Guest's picture
Guest

crazy...

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