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Gabriela National Women's Organization: Clock

Gabriela National Women's Organization: Clock
Your rating: None Average: 8.5 (320 votes)

Advertising Agency: DM9JaymeSyfu, Philippines
Chief Creative Officer: Merlee Jayme
Creative Director / Copywriter: Jerry Hizon
Art Directors: Herbert Hernandez, Allan Montayre
Photographer: Paolo Gripo, DMV

36 Comments

CC3's picture

I guess it would depend on where you put this piece of ambient, but effective idea.

Blessilda Mok's picture 119 pencils

Done more than 10,000 times. Predictable.

scampolice's picture 118 pencils

bRILLIANT cOPYCAT

scampolice's picture 118 pencils

All the makers of this ad, go back to ad school.

Babi's picture 158 pencils

Yeah very nice idea.
The tag line could be more visible though...

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Alessandro Boggiano's picture 101 pencils

Great!

Alessandro

elsontong's picture 292 pencils

Sorry, next!!!!!

elsontong's picture 292 pencils

Sorry, next!!!!!

andrej dwin's picture 963 pencils

my respect!

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julie orangutang's picture 74 pencils

Copied many times. Sorry.

elsontong's picture 292 pencils

Sorry, this doesn't work. Next!!!!!!

candy girl's picture

Thoughts from the jury.... ah... yet another clock idea, move on.

2/5 for effort.

Rene Fractal's picture 1430 pencils

I just did picture in my head how many applications of this same resource I'll be seeing on monday. Good idea.

Guest's picture

is it me or is this very funny?

Andal's picture 865 pencils

Your are right, it seems funny.
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Smart and Funny Signature.

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It's so easy to critic.

Andal's picture 865 pencils

You are right, it seems funny.
__________________________
Smart and Funny Signature.

_______________
It's so easy to critic.

Ad Junkie At Large's picture 560 pencils

i think its hilarious, i think its far to serious a subject to use such a gimmicky/cutsie execution. how is this not funny, its a joke

Rene Fractal's picture 1430 pencils

I just did picture in my head how many applications of this same resource I'll be seeing on monday. Good idea. (Althought I like more the resource than the message...).

crump's picture 275 pencils

I'm sure it's more than one an hour. Also, the execution seems tasteless, almost comical... but I really like the idea. I just wish it didn't look so funny.

mattcrump.com

everartz's picture 7590 pencils

such a good piece...

| Everartz |

chinaski's picture 923 pencils

it's funny... doesn't work for me in this case.

subhashSudhakaran's picture

nice idea,

Luyanda's picture

Brilliant

second_creator's picture 668 pencils

wow

Early to bed, early to rise, work like hell and advertise

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

belqin's picture 31 pencils

An effective design. And brilliant idea ~_~

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First Cut Is The Deepest...

itch's picture 810 pencils

not bad...

* it's not how good you are. it's how good you want it to be *

Corner Store's picture 229 pencils

This looks like a tasteless joke.

BOOBJOB LOOBCANNON's picture 1866 pencils

the concept is ok, but the tone is all wrong for this subject.

Its funny like someone said above, which it shouldn't be, and the whole 'ooh thats a clever idea!' plan doesn't work for Social Marketing, it needs to communicate the issue, not make someone subconciously buy a product.

Also the art direction makes the protagonists look comical, further distancing it from its taget audience.

We're going to need more lube.

Martha's picture 12 pencils

I can't say it's funny. If there were Tom and Jerry on the clock, then you could have called it funny. Anyway I can't find a use for that clock, even in the offices...maybe the same concept can be better used for a print AD or maybe even better for an outdoor: an outdoor clock, big, visible temporary...
Martha

Martha ter Horst

Fk Mikenj's picture 197 pencils

ah.. time to beat my wife(gf)

noduh's picture 20 pencils

Nice idea. But yeah. It kinda made me chuckle. And I'm a woman. ha!

Guest's picture

guys, are you brain-nippled? this is like the oldest idea around!
poor doggies..

Guest's picture

Lord, please, save this soul

DARKchoco's picture

Forgive me for being geeky about it. But come to think of it, the guy does not actually beat his wife every hour (meaning every 60 minutes). If he beats her at 12:00nn, the next hits will approximately be at 1:06, 2:11, 3:16, 4:23, 5:28, 6:33, 7:38, 8:44, 9:49 and 10:55. None at 11pm. Cycle will start all over again at 12 o'clock. Therefore, strictly speaking it's 11 times in 12 hours, 22 times in 24 hours.

Guest's picture

I...I kinda want one now.

ancho mucho's picture 42 pencils

anchomucho
good..let's try to put in a fan..hehehe..it should be continuos and anyone should see the action.Audience can't wait for hours to witness the drama.

anchomucho

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