Fürs Leben: The Waiting Time Experiment

In Germany organ donations are very scarce. Sometimes people have to wait for years to get a fitting transplant. We created an idea, which would help to raise awareness on that issue in a new and controversial way.

Advertising Agency: Ogilvy & Mather Berlin, Germany
Creative Directors: Tim Stübane, Birgit van den Valentyn
Art Directors: Matthias Bauer, Johannes Jost
Copywriter: Anke Roell
Published: April 2012

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1 comment

cassius's picture
2 pencils

This is brilliant :)

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