Funktion Personal Training: Escape your boring gym

Escape your boring gym.

Recently, commuters in Vancouver were privy to a rather unusual sight: a man riding a stationary bike. Funktion Personal Training is a company that specializes in outdoor fitness bootcamps. http://funktiontraining.com

Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Production: Jim Leith

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19 comments

wild_fire's picture
wild_fire
91 pencils

cool!

rebelscum's picture
rebelscum
2114 pencils

Good ol' Rethink.

I want to go to there.

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Guest's picture
Guest

Perfecto

alexander_bickov's picture
alexander_bickov
3279 pencils

To simple

Guest's picture
Guest

:) Great.

Reality Check's picture
Reality Check
1799 pencils

Rethink Communications: the Wieden + Kennedy of Canada.

Guest's picture
Guest

I love this!!

Fuck i wish i came up with it

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

BRANDING! Where's the branding? Do you think anyone's gonna be able to read the company/remember name on the side of that thing? It's a fantastic idea - great execution, just not memorable 5 seconds later. Yes - it's funny seeing a stationary bike escaping the gym, and keeping it subtle from the side helps with the illusion, but put a bright green sign on the back of the guy's chair so that people watching and laughing can "get it" after the fact. The whole point of advertising is to sell stuff. This isn't "selling" the gym very well, therefore not doing its job. +10 for idea and theme. -5 for not selling.

Guest's picture
Guest

I totally agree.

Guest's picture
Guest

grais and staples. can't go wrong with those two. (tho i'm sure the other creatives contributed as well) this is great!

yctham's picture
yctham
182 pencils

Like the idea. But I wonder how many people would notice the brand name and how many would realize it's an ad.

busyb's picture
busyb
115 pencils

agree with the last two comments. the idea is smart and simple. i particularly love the track over the video. hilar.

Guest's picture
Guest

Why not just ride a regular bike? What's the benefit?

Guest's picture
Guest

Hey... escape the gym... training bike... it's obvious!
Ok, maybe the brand is not written big enough, but think about all media coverage of this guerilla!!! Then, it's realy efficient.

Guest's picture
Guest

Jokevertising. a new category of one-offs done for awards. nice idea though.

funky_frogii's picture
funky_frogii
2538 pencils

love this...very effective.........i would love if the gym trainer running behind the guy/.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Pencil-Killer's picture
Pencil-Killer
59 pencils

very nice approach of guerilla, great work

Guest's picture
Guest

Is that Bull from Night Court? LOL!

Guest's picture
Guest

Nice awardvertising. Out of curiosity though, did you run this for more than one hour?

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