Funktion Personal Training: Escape your boring gym

Escape your boring gym.

Recently, commuters in Vancouver were privy to a rather unusual sight: a man riding a stationary bike. Funktion Personal Training is a company that specializes in outdoor fitness bootcamps. http://funktiontraining.com

Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Production: Jim Leith

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19 Comments

93 pencils

wild_fire | Wed, 2009-08-12 22:36

cool!

2120 pencils

rebelscum | Wed, 2009-08-12 23:59

Good ol' Rethink.

I want to go to there.

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Guest | Thu, 2009-08-13 00:07

Perfecto

3323 pencils

alexander_bickov | Thu, 2009-08-13 02:09

To simple

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Guest | Thu, 2009-08-13 02:24

:) Great.

1725 pencils

Reality Check | Thu, 2009-08-13 02:54

Rethink Communications: the Wieden + Kennedy of Canada.

Guest | Thu, 2009-08-13 04:41

I love this!!

Fuck i wish i came up with it

599 pencils

bubblestheclownfish | Thu, 2009-08-13 09:12

BRANDING! Where's the branding? Do you think anyone's gonna be able to read the company/remember name on the side of that thing? It's a fantastic idea - great execution, just not memorable 5 seconds later. Yes - it's funny seeing a stationary bike escaping the gym, and keeping it subtle from the side helps with the illusion, but put a bright green sign on the back of the guy's chair so that people watching and laughing can "get it" after the fact. The whole point of advertising is to sell stuff. This isn't "selling" the gym very well, therefore not doing its job. +10 for idea and theme. -5 for not selling.

Guest | Thu, 2009-08-13 13:03

I totally agree.

Guest | Thu, 2009-08-13 10:16

grais and staples. can't go wrong with those two. (tho i'm sure the other creatives contributed as well) this is great!

184 pencils

yctham | Thu, 2009-08-13 11:18

Like the idea. But I wonder how many people would notice the brand name and how many would realize it's an ad.

114 pencils

busyb | Thu, 2009-08-13 11:40

agree with the last two comments. the idea is smart and simple. i particularly love the track over the video. hilar.

Guest | Thu, 2009-08-13 12:32

Why not just ride a regular bike? What's the benefit?

Guest | Fri, 2009-08-14 08:40

Hey... escape the gym... training bike... it's obvious!
Ok, maybe the brand is not written big enough, but think about all media coverage of this guerilla!!! Then, it's realy efficient.

Guest | Thu, 2009-08-13 12:58

Jokevertising. a new category of one-offs done for awards. nice idea though.

2548 pencils

funky_frogii | Fri, 2009-08-14 00:54

love this...very effective.........i would love if the gym trainer running behind the guy/.

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59 pencils

Pencil-Killer | Fri, 2009-08-14 06:59

very nice approach of guerilla, great work

Guest | Fri, 2009-08-21 11:18

Is that Bull from Night Court? LOL!

Guest | Thu, 2009-08-27 14:23

Nice awardvertising. Out of curiosity though, did you run this for more than one hour?

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