Escape your boring gym

Agency Network: 
August 2009

Recently, commuters in Vancouver were privy to a rather unusual sight: a man riding a stationary bike. Funktion Personal Training is a company that specializes in outdoor fitness bootcamps.

Ambient advertisment created by Rethink, Canada for Funktion, within the category: Recreation, Leisure.

Escape your boring gym.

Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Production: Jim Leith

Comments (19)

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wild_fire's picture
Activity Score 91


rebelscum's picture
Activity Score 2110

Good ol' Rethink.

I want to go to there.


I have thousands of pencils and $1.50 so I'm off to Starbucks

Guest's picture


alexander_bickov's picture
Activity Score 3279

To simple

Guest's picture

:) Great.

Reality Check's picture
Reality Check
Activity Score 2539

Rethink Communications: the Wieden + Kennedy of Canada.

Guest's picture

I love this!!

Fuck i wish i came up with it

bubblestheclownfish's picture
Activity Score 614

BRANDING! Where's the branding? Do you think anyone's gonna be able to read the company/remember name on the side of that thing? It's a fantastic idea - great execution, just not memorable 5 seconds later. Yes - it's funny seeing a stationary bike escaping the gym, and keeping it subtle from the side helps with the illusion, but put a bright green sign on the back of the guy's chair so that people watching and laughing can "get it" after the fact. The whole point of advertising is to sell stuff. This isn't "selling" the gym very well, therefore not doing its job. +10 for idea and theme. -5 for not selling.

Guest's picture

I totally agree.

Guest's picture

grais and staples. can't go wrong with those two. (tho i'm sure the other creatives contributed as well) this is great!

yctham's picture
Activity Score 178

Like the idea. But I wonder how many people would notice the brand name and how many would realize it's an ad.

busyb's picture
Activity Score 117

agree with the last two comments. the idea is smart and simple. i particularly love the track over the video. hilar.

Guest's picture

Why not just ride a regular bike? What's the benefit?

Guest's picture

Hey... escape the gym... training bike... it's obvious!
Ok, maybe the brand is not written big enough, but think about all media coverage of this guerilla!!! Then, it's realy efficient.

Guest's picture

Jokevertising. a new category of one-offs done for awards. nice idea though.

funky_frogii's picture
Activity Score 2538

love this...very effective.........i would love if the gym trainer running behind the guy/.

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Pencil-Killer's picture
Activity Score 59

very nice approach of guerilla, great work

Guest's picture

Is that Bull from Night Court? LOL!

Guest's picture

Nice awardvertising. Out of curiosity though, did you run this for more than one hour?