FUK LUK SAU Fitness Club: Car

FUK LUK SAU Fitness Club: Car

Do you need to loose kilos quickly..take one and get one free access!

Advertising Agency: Gogo Dinamic Media, Italy
Creative Director: Federico Lodolini
Art Director: Roberta Alessandrini
Released: December 2007

Your rating: None Average: 3 (27 votes)

Comments

so... what does the car have to do with anything? Looks like you're giving away the car, not some piddling gym pass.

jochen's picture

i totally agree.

really BAD!

My thoughts exactly!

Same thoughts.

totally wrong message...

strange name for a fitness club, too...

Funny, I like it.

of course it intrigued people passing by there.

I
love Italian advertising!

This is irrelevant!

NO

Major disconnect. Italian advertising seems to never make sense.

SO BAD!

Horrible ad/promotion.

Still, I'd sign up for a gym called Fuck Luck any day.

muxa's picture

TERRIBLE. "THAKE" AND "ACCESS" PLEASE.

muxa's picture

TERRIBLE. "TAKE" AND "ACCESS" PLEASE.

Huh? What does the car have to do with it?

WTF... Killer kowalski, better love a cat or a girl no the bad italian ads

dynatop's picture

not original

nope, don't see the point either

i think the message was, "if you got this car as a present, you would have to loose a lot of weight before you'd fit into it".
a bridge too far.

it would make more sense if the car was being raffled among the people who used the free tickets to the gym.

dan-perry's picture

I like the idea, but have to agree. What does the car have to do with the gym?