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#friskissthlm

Agency: 
Published/Aired: 
December 2012
Description: 

In January all gyms and health clubs advertise to catch everyone who made the classic New Year’s resolution – start excercising. Friskis&Svettis is no exception. Our mission was to create a campaign on behalf of 16 branches of Friskis&Svettis in Stockholm, to get more people to discover the various forms of exercise at Friskis&Svettis. Friskis&Svettis is a non-profit association, owned by the members. They know their gym better than anyone. So why not let the members be the campaign and inspire others to join the community? We created the hashtag #friskissthlm on Instagram and called on the members to work out, photograph and tag their pics and by doing so; become a part of the campaign around Stockholm.

Advertising Agency: Volt, Stockholm, Sweden
Art Director: Jörgen Berglund
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Production Manager: Louise Wallgren
Project Manger: Magnus Tengzelius

Comments (4)

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Highest Rated

PeNy's picture
PeNy
Activity Score 18

Thanks!

Actually, now the numbers are even better. More than 2300 pics, over 66.000 likes, 4700 comments and 10 million exposures.

DesignDine's picture
DesignDine
Activity Score 1313

Huge response and success I must say! Cheers!

PeNy's picture
PeNy
Activity Score 18

Thanks!

Actually, now the numbers are even better. More than 2300 pics, over 66.000 likes, 4700 comments and 10 million exposures.

kleenex's picture
kleenex
Activity Score 43493

nice idea.

jugglo's picture
jugglo
Activity Score 17

Thanks!

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