Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit
Art Directors: Fei Leung, Arthur Tse
Copywriters: Jesse Wong, Yee Mui Cheung
Production: Jimmy Pong
Released: September 2007
sorry, this has been done years ago. by a german agency i tink. although it was done with typography. that said somethjing liek: this is was you breathe in everyday." when it was polluted enough.
Type Of Entry: AMBIENT
Category: Ambient: Special Build
Title: CAR PARK
Advertiser/Client: HEALTH PROMOTION BOARD
Product/Service: ANTI-SMOKING MESSAGE
Entrant Company: McCANN ERICKSON SINGAPORE
Country: SINGAPORE
Advertising Agency: McCANN ERICKSON SINGAPORE
Country: SINGAPORE
Executive Creative Director: Ng Tian It
Copywriter: Craig Rosenthal
Art Director: Ivan Hady Wibowo
Photographer: P. L. Soong
Account Supervisor: Tan Su-Anne
Other Credits: Production Manager: Jacqueline Wong
And what is the call to action? Good idea but all this is accomplishing is telling people not to breathe bad air. It needs some connection to ride a bike once in a while etc.
Someone done it for Spiderman 3 release here in NZ. Was a completely blank billboard, and over time, bugs and dust stick to it revealing the spiderman logo.
eh?
ive seen before with other products in aotw
its in smaller scale, put on a wall in condominium.
what sticks are leaves instead of dirty air.
dunno about it.
Though done well, it's exactly the same idea by Orkin insecticides, featured in the One Show 2007. It was a blank white fly paper with the glue pasted only over the word Orkin. Few days later, when flies naturally stuck on to the glued portion, 'Orkin' became visible.
Nice. There are thousands of ads done all around the world and it is quite likely that the person who thought about this may not have seen the Orkin ad but ofcourse there should be people in the agency who have to take care of such things. Ofcourse the call to action is conspicuous by its absence but overall you can make out what they are trying to convey.
Comments
Brilliant
Bravo
really smart. congratulations
http://canofthought.blogspot.com
Great. Love it.
Noddy
Indeed, brilliant.
totally great!
boy am I envious of this.
toooooo good
sorry, this has been done years ago. by a german agency i tink. although it was done with typography. that said somethjing liek: this is was you breathe in everyday." when it was polluted enough.
dont have a link though
cannes shortlist 2007.
Type Of Entry: AMBIENT
Category: Ambient: Special Build
Title: CAR PARK
Advertiser/Client: HEALTH PROMOTION BOARD
Product/Service: ANTI-SMOKING MESSAGE
Entrant Company: McCANN ERICKSON SINGAPORE
Country: SINGAPORE
Advertising Agency: McCANN ERICKSON SINGAPORE
Country: SINGAPORE
Executive Creative Director: Ng Tian It
Copywriter: Craig Rosenthal
Art Director: Ivan Hady Wibowo
Photographer: P. L. Soong
Account Supervisor: Tan Su-Anne
Other Credits: Production Manager: Jacqueline Wong
It didn't pick up any metal? It deserves it, in my opinion.
bullseye! :)
Innovative. I like it.
牛逼
NB
Raise head，Faceflying！
Sky is my land！
Fantastic! Congratulations to the creatives.
It's exactly like that Superman Billboard where the flies stick to the paper and spell Spiderman 3
Awesome!!!
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http://lalbumnpo.wordpress.com the very best of non profit campaigns
nyaaaaaaaaaaaaaaaa awesomeness!!!!!!!!
Winner.
awesome
so yesterday. rethink in vancouver did that idea in 2006 for orkin pest control.
http://adage.com/mediaworks/article?article_id=115933
Exactly what I though when I saw this...
Glad to see I'm not the only one who recognized a "rethink" copy
Who cares?
Vaguely reminiscent of the Ortho piece from this last year. Both really good.
--
brandon
www.brandonknowlden.com
And what is the call to action? Good idea but all this is accomplishing is telling people not to breathe bad air. It needs some connection to ride a bike once in a while etc.
Fantastic work. Well Done
It is great.
But Im getting a “so what” feeling. Polluted air pollutes. Ok I agree but what to do about it?
That is awesome in terms of concept - but I have no clue who the client is/what's the point.
Done before for a pest control company. Its in the CA advertising annual 07. Good work but its been done.
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The concept is only as good as the execution.
Cool idea. Bad line.
Great idea, but it has been done before by Jung von Matt...
"Fine partcle pollution kills"...
http://tinyurl.com/276d9e
great stuff..
Shruti Kedia
k
this is the same as the orkin poster that rethink did. Congrats if you didn't copy it!
Someone done it for Spiderman 3 release here in NZ. Was a completely blank billboard, and over time, bugs and dust stick to it revealing the spiderman logo.
Peow Peow!
www.creativeduck.blogspot.com
:::J:::
eh?
ive seen before with other products in aotw
its in smaller scale, put on a wall in condominium.
what sticks are leaves instead of dirty air.
dunno about it.
:::J:::
Though done well, it's exactly the same idea by Orkin insecticides, featured in the One Show 2007. It was a blank white fly paper with the glue pasted only over the word Orkin. Few days later, when flies naturally stuck on to the glued portion, 'Orkin' became visible.
Nice. There are thousands of ads done all around the world and it is quite likely that the person who thought about this may not have seen the Orkin ad but ofcourse there should be people in the agency who have to take care of such things. Ofcourse the call to action is conspicuous by its absence but overall you can make out what they are trying to convey.
www.graphikamaal.com
Nice, but rethink did it better.
Superrr stuff, love it.
TING!
really amazing
very smart outdoor usage
speaks for itself...really good
omfg is this isn´t done allready you guys should be earning $100000000000000 monthly, this is great.
for a "no copy/paste" world day.
i love this job .. well done
a<'a
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