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Friends of the Earth: The sticky poster

Friends of the Earth: The sticky poster
Your rating: None Average: 8.6 (90 votes)

Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit
Art Directors: Fei Leung, Arthur Tse
Copywriters: Jesse Wong, Yee Mui Cheung
Production: Jimmy Pong
Released: September 2007

Comments

My_friend_Goo's picture 133 pencils

Brilliant

Stigset's picture 1461 pencils

Bravo

axelk's picture 284 pencils

really smart. congratulations

naresh's picture 268 pencils

Great. Love it.

Noddy

Toro's picture 1021 pencils

Indeed, brilliant.

Dzsoi's picture 4558 pencils

Excellent. An ad that really proves itself. You have to believe what it says.

Kateter's picture 1816 pencils

totally great!

boy am I envious of this.

Olafski001's picture 991 pencils

toooooo good

stereodeluxe's picture 127 pencils

sorry, this has been done years ago. by a german agency i tink. although it was done with typography. that said somethjing liek: this is was you breathe in everyday." when it was polluted enough.

dont have a link though

pais's picture 49 pencils

cannes shortlist 2007.

Type Of Entry: AMBIENT
Category: Ambient: Special Build
Title: CAR PARK
Advertiser/Client: HEALTH PROMOTION BOARD
Product/Service: ANTI-SMOKING MESSAGE
Entrant Company: McCANN ERICKSON SINGAPORE
Country: SINGAPORE
Advertising Agency: McCANN ERICKSON SINGAPORE
Country: SINGAPORE
Executive Creative Director: Ng Tian It
Copywriter: Craig Rosenthal
Art Director: Ivan Hady Wibowo
Photographer: P. L. Soong
Account Supervisor: Tan Su-Anne
Other Credits: Production Manager: Jacqueline Wong

Toro's picture 1021 pencils

It didn't pick up any metal? It deserves it, in my opinion.

Wordnerd's picture 5288 pencils

bullseye! :)

Syd's picture 68 pencils

Innovative. I like it.

plowsky's picture 12 pencils

牛逼
NB

Raise head,Faceflying!
Sky is my land!

Signe_S's picture 355 pencils

Fantastic! Congratulations to the creatives.

Michael Wolmans's picture 94 pencils

It's exactly like that Superman Billboard where the flies stick to the paper and spell Spiderman 3

Babi's picture 158 pencils

Awesome!!!

--------------------------------------------
http://lalbumnpo.wordpress.com the very best of non profit campaigns

Angie-chan's picture 61 pencils

nyaaaaaaaaaaaaaaaa awesomeness!!!!!!!!

Tincho's picture 1105 pencils

Winner.

primo_susto's picture 462 pencils

awesome

CND's picture 48 pencils

so yesterday. rethink in vancouver did that idea in 2006 for orkin pest control.

http://adage.com/mediaworks/article?article_id=115933

caloca's picture 278 pencils

Exactly what I though when I saw this...

C-Rock's picture 28 pencils

Glad to see I'm not the only one who recognized a "rethink" copy

Applemask's picture 17 pencils

Who cares?

bknowlden's picture 3435 pencils

Vaguely reminiscent of the Ortho piece from this last year. Both really good.

stateoftheart's picture 181 pencils

And what is the call to action? Good idea but all this is accomplishing is telling people not to breathe bad air. It needs some connection to ride a bike once in a while etc.

bompa's picture 304 pencils

Fantastic work. Well Done

scarfinati's picture 728 pencils

It is great.

But Im getting a “so what” feeling. Polluted air pollutes. Ok I agree but what to do about it?

brittany_cocoon's picture 134 pencils

That is awesome in terms of concept - but I have no clue who the client is/what's the point.

Fridgerator's picture 446 pencils

Done before for a pest control company. Its in the CA advertising annual 07. Good work but its been done.

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The concept is only as good as the execution.

comAd's picture 154 pencils

Cool idea. Bad line.

MLVR's picture 15 pencils

Great idea, but it has been done before by Jung von Matt...

"Fine partcle pollution kills"...

http://tinyurl.com/276d9e

shruti886's picture 38 pencils

great stuff..

Shruti Kedia

caloca's picture 278 pencils

k

ragazzi's picture 14 pencils

this is the same as the orkin poster that rethink did. Congrats if you didn't copy it!

mmackinven's picture 821 pencils

Someone done it for Spiderman 3 release here in NZ. Was a completely blank billboard, and over time, bugs and dust stick to it revealing the spiderman logo.

Peow Peow!

gmint7's picture 2084 pencils

:::J:::

eh?
ive seen before with other products in aotw
its in smaller scale, put on a wall in condominium.
what sticks are leaves instead of dirty air.
dunno about it.

:::J:::

Amit's picture 40 pencils

Though done well, it's exactly the same idea by Orkin insecticides, featured in the One Show 2007. It was a blank white fly paper with the glue pasted only over the word Orkin. Few days later, when flies naturally stuck on to the glued portion, 'Orkin' became visible.

graphikamaal's picture 73 pencils

Nice. There are thousands of ads done all around the world and it is quite likely that the person who thought about this may not have seen the Orkin ad but ofcourse there should be people in the agency who have to take care of such things. Ofcourse the call to action is conspicuous by its absence but overall you can make out what they are trying to convey.

Saadi's picture 53 pencils

Nice, but rethink did it better.

Sudharshan's picture 34 pencils

Superrr stuff, love it.

TING!

Ethan Law's picture 6 pencils

really amazing
very smart outdoor usage

awenindo's picture 219 pencils

speaks for itself...really good

vvhisky's picture 118 pencils

omfg is this isn´t done allready you guys should be earning $100000000000000 monthly, this is great.

for a "no copy/paste" world day.

maashookshee's picture 390 pencils

i love this job .. well done

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