Friends of the Earth: Inhale

Pollution is closer than you think.

Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit, Barbara Fu
Art Directors: Fei Leung, Arthur Tse
Copywriters: Babara Fu, Jesse Wong
Other additional credits: Nick Leung, Serena Tsang

October 2008


Guest commenter's picture
Guest commenter

strong !

jsantanaxp's picture
397 pencils

strong and clever.


consolidated.db's picture
545 pencils

strong and clever?


jsantanaxp's picture
397 pencils

which your opinion?


iT-iS-i's picture
1721 pencils

you were probably involved in producing this blight.

Bathe yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

dshott's picture
475 pencils

Yeh pretty sound,
Not sure how this is executed though, I think you would have to pay the stall sellers a chunk of dosh because this makes the product they are selling far less enjoyable to consume. All in all I haven't seen this before and it's rather powerful.

All ears's picture
All ears
233 pencils

I like it. I agree it is strong. Maybe a little dated but strong.

sneakyhands's picture
1857 pencils

very cool thinking. if i were one of those food stalls, however, i'd probably use the lids that didn't tell my customers to go somewhere else.

Bye's picture
1464 pencils

This is cool.

How_Addy's picture
66 pencils

What? I'm sorry but this is weak weak weak.
Suck on an exhaust? And then what? Oh, now I feel so bad about my carbon emissions I might just walk to work. whatever.

SeanMartin's picture

Agreed. This is a one-stop message that's preaching to the choir.

giorgino's picture
60 pencils

COOL ! I like it ! Great !


makachichi's picture

Good Job, I like it~ :)

TML's picture

what coffee or beverage house would actually let you use these?

adman.king's picture
51 pencils

doesn't work. nice execution. bad concept.

Pun-isher's picture

SO Bloody What! A good ad tells you something. A great ad tells you something you didn't know about the product/service. Where's the reward for the consumer. Sorry, but this is a first idea

dico's picture
332 pencils

i like it!
cool idea.

Guest commenter's picture
Guest commenter

What about the product they drinking from the cup ? ... they have nothing to do with this "bad concept".

Zeus's picture
906 pencils


brain123's picture
830 pencils

I like it, but it smells like scam.
I think they only produced 1 cup and took 4 pictures of it with different people.

sean_kladek's picture
12 pencils

Where is the call to action? I get the cup and drink the "exhaust", now what? Am I supposed to drive less? Should I recycle the cup? The concept is clever, but it needs more refining to be effective. Also, not the best visual for me as I am attempting to enjoy my beverage.

Kateter's picture
2029 pencils


missed my turn's picture
missed my turn
426 pencils

Yeah, this is just okay to me.

bootareen's picture

It's very powerful. Although this lid will make the drink less appealing, every time I take a sip of a drink, I can imagine catching a glance of the lid and think twice about my actions. That grey colour is making me lose my appetite already!

Guest commenter's picture
Guest commenter

scam. scam. scam. scam. shame. shame. shame. shame.

Osama Nofal's picture
Osama Nofal
209 pencils

very scary & meaningful

Trying a new habit

liar's picture
384 pencils

this is very true and a very good example. often this kind of ad though is strong, but weak in the call for action. apply to most of the public awareness ads.

puppiepoppy's picture
1634 pencils

Helloooo? We don't inhale beverages don't we?!!! That's why the idea sucks (no pun intended)

Guest commenter's picture
Guest commenter

That must be a scam!!!!!

floydeepurple's picture
349 pencils


Guest commenter's picture
Guest commenter

Idea ok....just wonder how it's implemented. food stall? they would cooperate? if you have been to hong kong and you will know what food stall owners look like...

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