Pollution is closer than you think.
Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit, Barbara Fu
Art Directors: Fei Leung, Arthur Tse
Copywriters: Babara Fu, Jesse Wong
Other additional credits: Nick Leung, Serena Tsang
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32 Comments
strong !
strong and clever.
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http://comunique9.blogspot.com
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Comunique9
strong and clever?
really?
which your opinion?
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http://comunique9.blogspot.com
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Comunique9
you were probably involved in producing this blight.
Bathe yourself in gold-dust then i'll believe you're filthy rich.
:: Put your ears against the ground so i can walk over what you heard::
Yeh pretty sound,
Not sure how this is executed though, I think you would have to pay the stall sellers a chunk of dosh because this makes the product they are selling far less enjoyable to consume. All in all I haven't seen this before and it's rather powerful.
Duncan
http://www.dshott.co.uk
I like it. I agree it is strong. Maybe a little dated but strong.
very cool thinking. if i were one of those food stalls, however, i'd probably use the lids that didn't tell my customers to go somewhere else.
This is cool.
What? I'm sorry but this is weak weak weak.
Suck on an exhaust? And then what? Oh, now I feel so bad about my carbon emissions I might just walk to work. whatever.
Agreed. This is a one-stop message that's preaching to the choir.
COOL ! I like it ! Great !
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http://georgegrosescuportfolio.blogspot.com/
Good Job, I like it~ :)
what coffee or beverage house would actually let you use these?
doesn't work. nice execution. bad concept.
SO Bloody What! A good ad tells you something. A great ad tells you something you didn't know about the product/service. Where's the reward for the consumer. Sorry, but this is a first idea
i like it!
cool idea.
http://dgdico.com.ar/
What about the product they drinking from the cup ? ... they have nothing to do with this "bad concept".
GREAT IDEA
Close to this idea
http://tours.showcase.com/searchresults.asp?rp=1&qid=1173950
http://www.unep.fr/scp/communications/ad/details.asp?id=38221&cat=9
I like it, but it smells like scam.
I think they only produced 1 cup and took 4 pictures of it with different people.
Where is the call to action? I get the cup and drink the "exhaust", now what? Am I supposed to drive less? Should I recycle the cup? The concept is clever, but it needs more refining to be effective. Also, not the best visual for me as I am attempting to enjoy my beverage.
lame.
Yeah, this is just okay to me.
http://justkiddingbutseriously.wordpress.com/
It's very powerful. Although this lid will make the drink less appealing, every time I take a sip of a drink, I can imagine catching a glance of the lid and think twice about my actions. That grey colour is making me lose my appetite already!
scam. scam. scam. scam. shame. shame. shame. shame.
very scary & meaningful
this is very true and a very good example. often this kind of ad though is strong, but weak in the call for action. apply to most of the public awareness ads.
Helloooo? We don't inhale beverages don't we?!!! That's why the idea sucks (no pun intended)
www.michaelwongcc.com
That must be a scam!!!!!
superb...strong
Idea ok....just wonder how it's implemented. food stall? they would cooperate? if you have been to hong kong and you will know what food stall owners look like...