Friends of Cancer Patients: Beach Towel
Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Directors: Kedar Damle, Zeinoun Chamaa, Tarek Samaan
Copywriter: D V Hari Krishna
Account Supervisor: Prabhakar Iyer
Advertising Manager: Sawsan Al Madi


17 Comments
Not very fresh.
http://www.toxel.com/inspiration/2009/10/24/10-creative-beach-towels/
just another Beach Towel
JWT?????
Pretty good.
What hath God wrought
i like it!
That's really cool. Why did nobody else use this shape before? It's so iconic.
http://jackmancer.com/
http://twitter.com/jackmancer/
This shape HAS been used. Relentlessly. And it even won at Cannes last year with the coffin shaped zebra.
also on Toxel:
http://www.toxel.com/inspiration/2009/02/26/clever-and-creative-crossw...
It´s done, but it´s still brilliant.
i like the idea ...but i dont think it works as good as the playboy towel did!! It works only once.. the power of the playboy towel was that you as a consumer want to use it again and again.. unlike this one!
www.thecuriousbrain.com
i like the idea ...but i dont think it works as good as the playboy towel did!! It works only once.. the power of the playboy towel was that you as a consumer want to use it again and again.. unlike this one!
www.thecuriousbrain.com
And how many people are really going to see this?
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
...and how many people will use this towel?
sorry, alreay done, same idea, years ago
link! don't say it's done unless you can back it up.
coffins are quite expected. but in this case, nice use of medium for the right message. not sure if it has been done before but oh well.. nothing is quite original already. cheers!
Done almost 2 years ago in Israel. Same idea, fight skin cancer on the beach with towels.
I really would hate you guys if you come close to me with such a pretencious idea and specially when I'm trying to have a good time. Don't you dare to bring death close to people when they are just trying to have a good time while feeling full of life. Wrong idea, wrong thinking, wrong apporach.