Friends of Cancer Patients: Beach Towel

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Directors: Kedar Damle, Zeinoun Chamaa, Tarek Samaan
Copywriter: D V Hari Krishna
Account Supervisor: Prabhakar Iyer
Advertising Manager: Sawsan Al Madi

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17 comments

rabbitz's picture
rabbitz
464 pencils

just another Beach Towel

fadirahhal's picture
fadirahhal
231 pencils

JWT?????

morse's picture
morse
15439 pencils

Pretty good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pulchinela's picture
pulchinela
1054 pencils

i like it!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

That's really cool. Why did nobody else use this shape before? It's so iconic.

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

This shape HAS been used. Relentlessly. And it even won at Cannes last year with the coffin shaped zebra.

also on Toxel:
http://www.toxel.com/inspiration/2009/02/26/clever-and-creative-crossw...

silvi's picture
silvi
4172 pencils

It´s done, but it´s still brilliant.

mpared's picture
mpared
562 pencils

i like the idea ...but i dont think it works as good as the playboy towel did!! It works only once.. the power of the playboy towel was that you as a consumer want to use it again and again.. unlike this one!

mpared's picture
mpared
562 pencils

i like the idea ...but i dont think it works as good as the playboy towel did!! It works only once.. the power of the playboy towel was that you as a consumer want to use it again and again.. unlike this one!

mgriff21's picture
mgriff21
592 pencils

And how many people are really going to see this?

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Mantufayo's picture
Mantufayo
580 pencils

...and how many people will use this towel?

Coky Franchino's picture
Coky Franchino
4 pencils

sorry, alreay done, same idea, years ago

amchamas's picture
amchamas
92 pencils

link! don't say it's done unless you can back it up.

pitted prunes's picture
pitted prunes
216 pencils

coffins are quite expected. but in this case, nice use of medium for the right message. not sure if it has been done before but oh well.. nothing is quite original already. cheers!

Omerosen's picture
Omerosen
2 pencils

Done almost 2 years ago in Israel. Same idea, fight skin cancer on the beach with towels.

boris70's picture
boris70
30 pencils

I really would hate you guys if you come close to me with such a pretencious idea and specially when I'm trying to have a good time. Don't you dare to bring death close to people when they are just trying to have a good time while feeling full of life. Wrong idea, wrong thinking, wrong apporach.

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