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Fox Crime, The Walking Dead: Life-size tear-off poster

FRANK's latest work for Fox Crime Norway is a giant poster you can bring home. At least (body) parts of it. To promote The Walking Dead – Season 2 – on a shoestring budget – we wanted to give the audience a true and relevant zombie experience, and at the same time drive more traffic to Fox Crime´s website. The solution was to create a tear off poster with full size zombies, and we worked closely with JCDecaux to insert it at one of Oslo´s busiest tube- and train stations – The National Theatre station. It created loads of attention from the audience, arms and legs were torn off in true zombie fashion.

Advertising Agency: Frank, Norway
Creative Director: Erik Heisholt
Senior Creative: Jason Kinsella
Junior Creatives: Rebecca Sakshaug Hoseth, Hanne Sandland Nilsen

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7 comments

gadgets's picture
gadgets
1063 pencils

Amazing campaign! I don't like horror movies but this campaign was innovative and cool!

kleenex's picture
kleenex
25686 pencils

Cool...

Temple's picture
Temple
9621 pencils

Good stunt.

Kikin's picture
Kikin
195 pencils

Needs more arms and legs...that worked for ...what...8 people ?

Think. Then think again.

thedesignaddict's picture
thedesignaddict
5331 pencils

This little zombie poster got 18,000+ Youtube hits, free PR in local media, and a finalist spot at Cannes 2012.

That's more than 8 people. Right?

Mukesh's picture
Mukesh
202 pencils

In the beginning it said budgets were low. Still wondering if this fitted in the client's budget or the agency added to it.

Mukesh Lekhwani

somecopywriter's picture
somecopywriter
1091 pencils

Brilliant idea for fans of this show. Spot on for the target market, no matter what the haters say.

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