Fortum: FortumActive Gym

Advertising School: Berghs School Of Communication, Sweden
Art Directors: Gustav Johansson, Rasmus Keger
Copywriter: Erik Högfeldt
Published: 2009

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25 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

Very clever!

lahaff's picture
lahaff
1520 pencils
Guest's picture
Guest

That's really a great concept, I'd sign up for that. Not that I expect to reduce my monthly bill by any meaningful amount.

CUTIEPIE's picture
CUTIEPIE
347 pencils

XD lol, i believe many of us might agree more than you think!!!!! Incredibly awesome idea!!! seriously it should be in every country!

ronstr's picture
ronstr
140 pencils

great

Guest's picture
Guest

con la boca es un mamey

easier said than done

sirvan's picture
sirvan
29870 pencils

Very connected and appropriate. Wonderful.

+++

"I love some things, and don't love some other things."

CrackerJackWorks's picture
CrackerJackWorks
9357 pencils

Someone give these people a job already!

lahaff's picture
lahaff
1520 pencils

I think they work in New York now on Droga5. The swedish version of adage wrote about them last year.

Artosarus's picture
Artosarus
20 pencils

coooool!

ARTOSARUS

lucdesaulniers's picture
lucdesaulniers
1147 pencils

WOW! Wish Hydro-Quebec would implant this. But, I don't think it would work in the US...

Guest's picture
Guest

Dix points.

Guest's picture
Guest

Idea is great, but the showcase is waaaay too long and boring. The MGMT song doesn't match the overall rhythm of everything and the narrator is a total amateur.

Guest's picture
Guest

Of course the narrator's an amateur, they're students. And for student work, this is fucking brilliant. Went to Berghs myself, it's an inspiring environment.

Guest's picture
Guest

It's fantastic... hands down one of the best ideas I've seen this year. Advertising is no longer ADvertising with your witty boom-tish clever press ads... it's about BIG ideas that mean more and help more like this.

Guest's picture
Guest

Cool campaign.

®'s picture
®
131 pencils

hmmmm no real footage of the gym or the machines hooked to generators... which can only mean one thing.... SCAAAAMM!!! :) but great idea

Guest's picture
Guest

It says in the description that it's coming from an ad school... people need to learn how to read.

sxhizo's picture
sxhizo
38 pencils

Nice idea but practically, there are more energy users than gym members.

CuriousPencil's picture
CuriousPencil
4227 pencils

This is what happens when creative energy is used properly. Inspirational.

Guest's picture
Guest

God you idiots that don't see that it's from an ad school are just such useless humans. you're like the youtube commentators that say first or fake or 'seen it before'

CuriousPencil's picture
CuriousPencil
4227 pencils

Thanks for the advice, "Guest", mind your beard on the way out from that bridge, won't you now.
Us idiots are polite to our trolls.

Guest's picture
Guest

it's kWh not Kwh

Janae's picture
Janae
385 pencils

i like it. really good from the swedish school.
maybe the first good idea, why people should like
their energycompanies.

Guest's picture
Guest

Also the gym would charge $1,000 monthly membership, so you'd pay more money and somehow feel like you're paying less!
Think of how much you've saved. In the end the energy company still WINS ALL.

I'd rather like an idea say those TVs they're watching at the gym is powered by the people... if you stop running, no TV for you.
On second thought, I think this has been done somewhere before.

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