Advertisement

Art on electrical boxes

Agency: 
Published/Aired: 
February 2011
Description: 

Fortum is an energy company in Sweden. Every year grafitti and vandalization of electrical junction boxes costs more than $1,5 million. Research shows that a art in public places and a well maintained urban environment leads to increased security and decreased vandalism. The juctionboxes were popular for grafitti and guerilla advertising. Instead of banning, could we we turn this creativity into something that both reduced vandalism and increrased the liking of the Fortum brand? We created the competition ”Art on electrical boxes”. Anyone could upload their artwork and collect votes through social media. The ones who got most votes were posted on electrical junction boxes throughout the city. Then we arranged the world first ever el ectical box art tour.

Ambient advertisment created by Garbergs, Sweden for Fortum, within the category: Industrial, Agriculture.

Advertising Agency: Garbergs, Sweden
Art Director: Lotta Mårlind
Copywriter: Johan van der Schoot
Digital Director: Carl Bock
Account Executive: Jan Lindforss
Account manager: Malin Åsbrink
Graphic Designer: Jakob Frisk
Final Art: Roger Blomqvist–Rantf

Comments (6)

Log in or register to post comments

Highest Rated

Hammad S's picture
Hammad S
Activity Score 484

Excellent idea! So obvious

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Great!!! Congratulations!

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

morse's picture
morse
Activity Score 17775

It's been done in many different way so many times. Still if it worked for client, it's good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

They've been doing this for a while in Southern California.

Prof's picture
Prof
Activity Score 1449

so you "officially vandalised" them then?

Quite really.

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

Bra jobbat

Hammad S's picture
Hammad S
Activity Score 484

Excellent idea! So obvious

Advertisement