Fortum: Art on electrical boxes

Fortum is an energy company in Sweden. Every year grafitti and vandalization of electrical junction boxes costs more than $1,5 million. Research shows that a art in public places and a well maintained urban environment leads to increased security and decreased vandalism. The juctionboxes were popular for grafitti and guerilla advertising. Instead of banning, could we we turn this creativity into something that both reduced vandalism and increrased the liking of the Fortum brand? We created the competition ”Art on electrical boxes”. Anyone could upload their artwork and collect votes through social media. The ones who got most votes were posted on electrical junction boxes throughout the city. Then we arranged the world first ever el ectical box art tour.

Advertising Agency: Garbergs, Sweden
Art Director: Lotta Mårlind
Copywriter: Johan van der Schoot
Digital Director: Carl Bock
Account Executive: Jan Lindforss
Account manager: Malin Åsbrink
Graphic Designer: Jakob Frisk
Final Art: Roger Blomqvist–Rantf

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6 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

Great!!! Congratulations!

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morse's picture
morse
14027 pencils

It's been done in many different way so many times. Still if it worked for client, it's good.

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Ron Burgundy's picture
Ron Burgundy
1636 pencils

They've been doing this for a while in Southern California.

Prof's picture
Prof
1453 pencils

so you "officially vandalised" them then?

Quite really.

kgeiger's picture
kgeiger
6843 pencils

Bra jobbat

Hammad S's picture
Hammad S
464 pencils

Excellent idea! So obvious

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