Formula Toothcare: Toothpicks
Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
Creative Directors: Gary Caulfield, Leonardus Bramantya
Art Director: Erick Sulistio
Copywriter: Ratna Puspita
Photographers: Erick Sulistio, Leonardus Bramantya
Additional credits: Bam Liu, Yan Yin, Dian Nurvianty
Released: 2006








Comments
FUNNY
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
What a fantastic, relevant idea. Love it. Well deserving of an award.
They had to put the ends upwards acute!
Live and learn!
Live and learn!
Yea, let's hurt people..
awesome
way to go ogilvy jakarta!
awsome
..............
make it work
If they knew how bad toothpicks are for gums and teeth... I find this contradicting.
FER.
very hice idea!
zappingdigital.com
:::J:::
funny
good idea..
but will it be annoying to see a giant toothbrush beside dining table?.. people may just take it away..
:::J:::
very good indeed!
good idea but bad execution.
it could hurt people and who want something u put in your mouth exposed in a restaurant for days?
from guangzhou/canton china
Why don't the restaurants provide dental floss?
http://www.navinharish.org
http://www.navinharish.org

mau terus Indonesia!!!
we can say in English,"Keep on movin' Indonesia!!!"
hueheheh
::son of mount malang::copywriter of The Drawing Squad
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::
::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::
awesome good work guys
(my Life Is Design & Design Is my LIFE)
this also gr8!!!
no i dont like it! tooth picks in a tooth brush? are you serious?
Ali Behzad
Simple,clear. But yes, It would be annoying to see a toothbrush on a dining table
Simple,clear. But yes, It would be annoying to see a toothbrush on a dining table