Formula Toothcare: Bite

Formula Toothcare: Bite

Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
Creative Directors: Gary Caulfield, Leonardus Bramantya
Art Directors: Darma Adhitia, Erick Sulistio
Copywriter: Ratna Puspita
Photographers: Erick Sulistio, Leonardus Bramantya
Additional credits: Dian Nurvianty, Yan Yin
Published: 2006

Your rating: None Average: 8 (65 votes)

Comments

second_creator's picture

good...can i copy it :)

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

Nice work

hummmmm

0nurb's picture

wow nice :)

Bravo

nitin456's picture

great

way to go. bra-vo! *clap-clap-clap*

nice!
keep on moving Indonesia!
he he he

::son of mount malang::copywriter of The Drawing Squad
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

Neat.

gienel's picture

exactly same idea from my country Philippines what a copy...

(my Life Is Design & Design Is my LIFE)

If you are referring to the billboard created by Gavin Simpson - that too was copied (Communication Arts Annual 2003 Volume 4).

Nice use of the space, but the idea is the same as every other tooth care ad...maybe it needs to be.

Very nice. You don't even need the baseline.

Why is he eating the billboard?

ivan's picture

Because he can?

Zed's picture

If you don't stop to see what's going on there, then you won't stop for anything.:-)
Very nice.

-- I can have will, but i don't want to --

excelent
you cant pass by with no seeing it
coz its very attractive
..............
make it work

isnt the strength in his arms, to rip off the billboard?
its trying to be different which is good.
wouldnt a similar idea work better for multi vitamins that make you strong?

gmint7's picture

:::J:::

why is it in English??

i'm indon.. thats not their first lgg..

dynatop's picture

good!

great use of media... congratz

picturejockey's picture

So formula causes you to be violent?

http://www.navinharish.org

adsonly07's picture

sooooo powerfull

good!!

gr8!! I love it!!

Excellent! the execution is fabulous! I don't know what's better - either the idea or the execution...but this is some great piece of outdoor advertising indeed.

cool!!!

Ali Behzad

Good work team!

very well executed!

far fetched & weird. looks like the kid is eating himself.

Bad

Eka!! this one is very good.. but i've never seen this billboard. where do you guys place it?