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Formula Toothcare: Bite

Formula Toothcare: Bite
Your rating: None Average: 8.2 (75 votes)

Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
Creative Directors: Gary Caulfield, Leonardus Bramantya
Art Directors: Darma Adhitia, Erick Sulistio
Copywriter: Ratna Puspita
Photographers: Erick Sulistio, Leonardus Bramantya
Additional credits: Dian Nurvianty, Yan Yin
Published: 2006

Comments

second_creator's picture 626 pencils

good...can i copy it :)

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

jakartatung's picture 96 pencils

Nice work

digitalpicasso's picture 4 pencils

hummmmm

www.digitalpicasso.com
it's just the design ... but a lot of it

joanna_monkey's picture 154 pencils

Bravo

nitin456's picture 131 pencils

great

Kateter's picture 2016 pencils

way to go. bra-vo! *clap-clap-clap*

novel's picture 190 pencils

nice!
keep on moving Indonesia!
he he he

::son of mount malang::copywriter of The Drawing Squad
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

johnston's picture 148 pencils

Neat.

gienel's picture 345 pencils

exactly same idea from my country Philippines what a copy...

(my Life Is Design & Design Is my LIFE)

jakartatung's picture 96 pencils

If you are referring to the billboard created by Gavin Simpson - that too was copied (Communication Arts Annual 2003 Volume 4).

Disco Munky's picture 3924 pencils

Nice use of the space, but the idea is the same as every other tooth care ad...maybe it needs to be.

Doin' it for the points

JAGGY's picture 1396 pencils

Very nice. You don't even need the baseline.

Jaggy, MICA Ahmedabad

Thinking's picture 30 pencils

Why is he eating the billboard?

ivan's picture

Because he can?

Zed's picture 178 pencils

If you don't stop to see what's going on there, then you won't stop for anything.:-)
Very nice.

-- I can have will, but i don't want to --

GillSans's picture 84 pencils

excelent
you cant pass by with no seeing it
coz its very attractive
..............
make it work

kre8's picture 993 pencils

isnt the strength in his arms, to rip off the billboard?
its trying to be different which is good.
wouldnt a similar idea work better for multi vitamins that make you strong?

gmint7's picture 2668 pencils

:::J:::

why is it in English??

i'm indon.. thats not their first lgg..

:::J:::

dynatop's picture 212 pencils

good!

from guangzhou/canton china

adstrike's picture 334 pencils

great use of media... congratz

picturejockey's picture 628 pencils

So formula causes you to be violent?

http://www.navinharish.org

icanthink's picture 270 pencils

sooooo powerfull

sunyan's picture 15 pencils

good!!

Hsemus's picture 14 pencils

gr8!! I love it!!

elmikel's picture 1153 pencils

Excellent! the execution is fabulous! I don't know what's better - either the idea or the execution...but this is some great piece of outdoor advertising indeed.

habeel2004's picture 99 pencils

cool!!!

Ali Behzad

A.D's picture 61 pencils

Good work team!

Ayerif's picture 36 pencils

very well executed!

kc_brock's picture 705 pencils

far fetched & weird. looks like the kid is eating himself.

rd

joanna_monkey's picture 154 pencils

Bad

popmilk's picture 36 pencils

Eka!! this one is very good.. but i've never seen this billboard. where do you guys place it?

cooldepp's picture 307 pencils

cool

rzdesign's picture

yeaa me too.. ive never seen this billboard.. where it is??

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