Formula Toothcare: Bite

Formula Toothcare: Bite

Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
Creative Directors: Gary Caulfield, Leonardus Bramantya
Art Directors: Darma Adhitia, Erick Sulistio
Copywriter: Ratna Puspita
Photographers: Erick Sulistio, Leonardus Bramantya
Additional credits: Dian Nurvianty, Yan Yin
Published: 2006

Your rating: None Average: 8 (65 votes)

Comments

second_creator's picture
Submitted by second_creator on Mon, 2007-10-22 08:18.

good...can i copy it :)

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

Submitted by jakartatung on Mon, 2007-10-22 08:36.

Nice work

Submitted by digitalpicasso on Wed, 2007-10-31 18:41.

hummmmm

0nurb's picture
Submitted by 0nurb on Mon, 2007-10-22 08:29.

wow nice :)

Submitted by joanna_monkey on Mon, 2007-10-22 08:41.

Bravo

nitin456's picture
Submitted by nitin456 on Mon, 2007-10-22 08:50.

great

Submitted by Kateter on Mon, 2007-10-22 09:14.

way to go. bra-vo! *clap-clap-clap*

Submitted by novel on Mon, 2007-10-22 09:28.

nice!
keep on moving Indonesia!
he he he

::son of mount malang::copywriter of The Drawing Squad
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

Submitted by johnston on Mon, 2007-10-22 09:37.

Neat.

gienel's picture
Submitted by gienel on Mon, 2007-10-22 09:49.

exactly same idea from my country Philippines what a copy...

(my Life Is Design & Design Is my LIFE)

Submitted by jakartatung on Mon, 2007-10-22 22:20.

If you are referring to the billboard created by Gavin Simpson - that too was copied (Communication Arts Annual 2003 Volume 4).

Submitted by Disco Munky on Mon, 2007-10-22 10:27.

Nice use of the space, but the idea is the same as every other tooth care ad...maybe it needs to be.

Submitted by JAGGY on Mon, 2007-10-22 10:33.

Very nice. You don't even need the baseline.

Submitted by Thinking on Mon, 2007-10-22 11:18.

Why is he eating the billboard?

ivan's picture
Submitted by ivan on Mon, 2007-10-22 11:40.

Because he can?

Zed's picture
Submitted by Zed on Mon, 2007-10-22 12:03.

If you don't stop to see what's going on there, then you won't stop for anything.:-)
Very nice.

-- I can have will, but i don't want to --

Submitted by GillSans on Mon, 2007-10-22 14:20.

excelent
you cant pass by with no seeing it
coz its very attractive
..............
make it work

Submitted by kre8 on Mon, 2007-10-22 16:03.

isnt the strength in his arms, to rip off the billboard?
its trying to be different which is good.
wouldnt a similar idea work better for multi vitamins that make you strong?

gmint7's picture
Submitted by gmint7 on Mon, 2007-10-22 16:37.

:::J:::

why is it in English??

i'm indon.. thats not their first lgg..

dynatop's picture
Submitted by dynatop on Mon, 2007-10-22 20:39.

good!

Submitted by adstrike on Mon, 2007-10-22 21:49.

great use of media... congratz

picturejockey's picture
Submitted by picturejockey on Mon, 2007-10-22 23:43.

So formula causes you to be violent?

http://www.navinharish.org

adsonly07's picture
Submitted by adsonly07 on Tue, 2007-10-23 00:15.

sooooo powerfull

Submitted by sunyan on Tue, 2007-10-23 01:32.

good!!

Submitted by Hsemus on Tue, 2007-10-23 04:31.

gr8!! I love it!!

Submitted by elmikel on Tue, 2007-10-23 09:59.

Excellent! the execution is fabulous! I don't know what's better - either the idea or the execution...but this is some great piece of outdoor advertising indeed.

Submitted by habeel2004 on Tue, 2007-10-23 12:23.

cool!!!

Ali Behzad

Submitted by A.D on Tue, 2007-10-23 14:53.

Good work team!

Submitted by Ayerif on Wed, 2007-10-24 08:08.

very well executed!

Submitted by kc_brock on Thu, 2007-10-25 02:17.

far fetched & weird. looks like the kid is eating himself.

Submitted by joanna_monkey on Thu, 2007-10-25 23:34.

Bad

Submitted by popmilk on Sun, 2007-10-28 22:49.

Eka!! this one is very good.. but i've never seen this billboard. where do you guys place it?