Formula Toothcare: Bite
Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
Creative Directors: Leonardus Bramantya
Art Directors: Erick Sulistio
Copywriter: Ratna Puspita
Photographers: Erick Sulistio
Additional credits: Dian Nurvianty, Yan Yin
Published: 2006
33 Comments
good...can i copy it :)
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
Nice work
hummmmm
www.digitalpicasso.com
it's just the design ... but a lot of it
Bravo
great
way to go. bra-vo! *clap-clap-clap*
nice!
keep on moving Indonesia!
he he he
::son of mount malang::copywriter of The Drawing Squad
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::
::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::
Neat.
exactly same idea from my country Philippines what a copy...
(my Life Is Design & Design Is my LIFE)
If you are referring to the billboard created by Gavin Simpson - that too was copied (Communication Arts Annual 2003 Volume 4).
Nice use of the space, but the idea is the same as every other tooth care ad...maybe it needs to be.
Doin' it for the points
Very nice. You don't even need the baseline.
Jaggy, MICA Ahmedabad
Why is he eating the billboard?
Because he can?
If you don't stop to see what's going on there, then you won't stop for anything.:-)
Very nice.
-- I can have will, but i don't want to --
-- http://zero-zed.blogspot.com --
excelent
you cant pass by with no seeing it
coz its very attractive
..............
make it work
isnt the strength in his arms, to rip off the billboard?
its trying to be different which is good.
wouldnt a similar idea work better for multi vitamins that make you strong?
:::J:::
why is it in English??
i'm indon.. thats not their first lgg..
:::J:::
good!
from guangzhou/canton china
great use of media... congratz
So formula causes you to be violent?
http://www.navinharish.org
http://www.navinharish.org
sooooo powerfull
good!!
gr8!! I love it!!
Excellent! the execution is fabulous! I don't know what's better - either the idea or the execution...but this is some great piece of outdoor advertising indeed.
cool!!!
Ali Behzad
Good work team!
very well executed!
far fetched & weird. looks like the kid is eating himself.
rd
Bad
Eka!! this one is very good.. but i've never seen this billboard. where do you guys place it?
cool
yeaa me too.. ive never seen this billboard.. where it is??