Ford: Red

Outside the box: The car you would love to have...
Inside the box: Is the one that the rest would desire.

Red stripes mean protection against envy (a popular belief in Latin American countries)

Advertising Agency: Wunderman, Buenos Aires, Argentina
Creative Director: Ernesto Castaldini
Art Directors: Natalia Larrocca, Luciano Mouriño
Copywriter: Carlos Delia
Released: September 2007

7 comments

beesure's picture
beesure
34 pencils

you are asking the receiver to do too much. still, a good idea.

Wordnerd's picture
Wordnerd
6660 pencils

What idea? i just see an annoying way to pack it out and a LOT of garbage to dispose.

LimitedTimeOffer's picture
LimitedTimeOffer
200 pencils

You keep using that word "kinetic". I do not think it means what you think it means.

adrianapr's picture
adrianapr
1238 pencils

i understand that in argentina a red stripe is protection against envy and all, but...
i mean, "people will envy you because of your car"... so first idea.
and then you thought about a new way to show this old old old old concept.
i don't think you got it, sorry.

RT3's picture
RT3
66 pencils

I like the impact and would of given a "green" twist by asking the people to re-use the ribbon these coming holidays. Made by recycled paper would of been even better and this red used is very passionate right-on.
Saludos,
RT3
www.bluefire.com.mx

Tincho's picture
Tincho
1093 pencils

Awesome. Just for Argentinian clients. (it was made for them)

This is excellent. Nice work.

ooops's picture
ooops
448 pencils

nyah....beliefs beliefs...
it should talk about global languages
not personal culture

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