Ford Ranger Extreme: Matchbox
New Ranger Extreme with extendable cargo bed.
Details at ford.com.my
Advertising Agency: JWT, Kuala Lumpur, Malaysia
Executive Creative Director: Edwin Leong
Creative Director: Hasnah Sumidin
Art Director: Simon Chew
Copywriter: May Yong
Photographer: Untold Images
Released: October 2006



Comments
Lovely..
love it.
http://www.freerangerobot.com
Small scale, but fun/ky none the less!
Pay that.
>>>> That's not an ad. THIS is an ad.
nice dude
awesome
ideas....30 minutes nahi toh free.
lekker
smart alternative media!
Great package
;-{
Doin' it for the points
love it
I login just to post this comment
SMART!
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Thank you!
second that!
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I LIKE IT, ITS GREAT.
www.aaasmith.blogspot.com
This is so simple that anyone would have had made it.
truly grt !thumbs up!
BRILLIANT IDEA.
The man who stops advertising to save money is like the man who stops the clock to save time
FANTASTIC!
Very nice
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congrats Jwt. I love nice stuff like this!
http://jennywhx.blogspot.com jwhx:Visionary
Looks like alot of work for nothing that special.
looks like you're on your own there, buddy.
• http://mikelightman.com/blog •
So
;-{
Doin' it for the points
Love it.
http://adpawn.ovh.org
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Awesome!
nice. but do people actually use those old school match books anymore?
I guess it depends on where they are being distributed - a bar for example or a convenience store when you buy smokes - "have a free pack of matches". I've received these old school match books for free at a restaurant and bar, and I've used them. They're good for when you need a flame and don't have a lighter. They're something you'd keep in your jacket pocket, just in case.
that's true, i guess i have seen them at restaurants. i just don't smoke. the idea wouldn't work quite as well on a lighter.
the smoking issue crossed my mind - It would work for me because I smoke. But would it work for a non smoker who really has no need for matches? I don't know. Or maybe they've concluded that, on average, men who drive trucks are also smokers?
i guess i might light a candle before i get into my lavender bath.
nice.
very cool, ivan chose an original idea, i can't believe it.
COOL
Posted about this on another blog.. I really like it. And even though I don't smoke, I periodically collect matches from various locations. Love cool stuff like this.
very nice !!
muy bacano
It's amazing how creative these people are to have this great idea! I've seen a blog that discusses this Ford Ranger and it's really impressive having its Ford truck performance parts. But the matches seem more interesting and it might have more sales than the actual model. LOL!
wherever Edwin goes, creativity shines.
wonderful
jai hind
art director
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