Ford Ranger Extreme: Matchbox

 Ford Ranger Extreme: Matchbox

New Ranger Extreme with extendable cargo bed.
Details at ford.com.my

Advertising Agency: JWT, Kuala Lumpur, Malaysia
Executive Creative Director: Edwin Leong
Creative Director: Hasnah Sumidin
Art Director: Simon Chew
Copywriter: May Yong
Photographer: Untold Images
Released: October 2006

Your rating: None Average: 10 (2 votes)

Comments

Lovely..

Small scale, but fun/ky none the less!
Pay that.

>>>> That's not an ad. THIS is an ad.

nice dude

awesome

ideas....30 minutes nahi toh free.

Chris's picture

lekker

Afronuts's picture

smart alternative media!

Great package

;-{

love it

I login just to post this comment
SMART!

http://www.grotx.com

ivan's picture

Thank you!

I LIKE IT, ITS GREAT.

This is so simple that anyone would have had made it.

truly grt !thumbs up!

TRICKY's picture

BRILLIANT IDEA.

FANTASTIC!

picturejockey's picture

congrats Jwt. I love nice stuff like this!

http://jennywhx.blogspot.com jwhx:Visionary

Looks like alot of work for nothing that special.

looks like you're on your own there, buddy.

So

;-{

Advertising Pawn's picture

Awesome!

nice. but do people actually use those old school match books anymore?

I guess it depends on where they are being distributed - a bar for example or a convenience store when you buy smokes - "have a free pack of matches". I've received these old school match books for free at a restaurant and bar, and I've used them. They're good for when you need a flame and don't have a lighter. They're something you'd keep in your jacket pocket, just in case.

that's true, i guess i have seen them at restaurants. i just don't smoke. the idea wouldn't work quite as well on a lighter.

the smoking issue crossed my mind - It would work for me because I smoke. But would it work for a non smoker who really has no need for matches? I don't know. Or maybe they've concluded that, on average, men who drive trucks are also smokers?

i guess i might light a candle before i get into my lavender bath.

nice.

gibshellenberger's picture

very cool, ivan chose an original idea, i can't believe it.

COOL

Posted about this on another blog.. I really like it. And even though I don't smoke, I periodically collect matches from various locations. Love cool stuff like this.

very nice !!

muy bacano

It's amazing how creative these people are to have this great idea! I've seen a blog that discusses this Ford Ranger and it's really impressive having its Ford truck performance parts. But the matches seem more interesting and it might have more sales than the actual model. LOL!

wherever Edwin goes, creativity shines.

jai hind's picture

wonderful