Advertising Agency: Lowe, Sydney, Australia
Creative Director: Dave Johnson
Art Director: Dave Gibson
Copywriter: Nathan Lennon
Released: June 2008
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15 Comments
good job getting the press coverage
inspirational! nice/....
Nice job in spreading the word and great media exposure.
However, what in world did you spend $15000 on?
That's my first thought...
best interactive i've seen in a while.
great & simple
Nice.
Excellent, I love it!
Nice work boys, you must have been stoked to see it blow up in the media... so much coverage!
And yeah the voice over guy on the presentation -he sthounds stho sthexy!!!
I LiKe iT..
niCe aNd siMpLe..
This is a damn good activation for any reason..Thanks for being insipiring
*@*
ZOMG how much are they paid to do that... but a very good idea :) for a second i thought they're actually flying some 1000 spectators off to ghana!
Oh, and why the 'H'?
...and I think they were chased out of the airport for security reasons lol
the "H" is because of "Help"
Listen, they say... we need an "H".. HELP US!
incredible campaign.... (standing ovation)
a real spur
a real spur
This is awesome! very sympathatic idea and casting, too