Folgers coffee: Manhole

Folgers coffee: Manhole

Hey, City That Never Sleeps. Wake up. Folgers

Finally somebody utilized the famous manholes of New York. Stickers with a top shot of a coffee mug were placed on top of steaming manholes. Small holes on the sticker allowed the steam to exit the drainage system. Looks great on photography, I wonder what the effect is in real life. Maybe the smells and footprints on the sticker somewhat take away from the coffee experince. I'll give the idea 10/10 either way.

Via: The Raw Feed

Your rating: None Average: 8.2 (5 votes)

Comments

Submitted by PP (not verified) on Thu, 2006-04-27 11:09.

kudos!... wonderful ambient... :)...

Submitted by Maitredeslettres on Thu, 2006-04-27 22:45.

This is a masterpiece.
tidbitz

Submitted by idea!man (not verified) on Fri, 2006-04-28 13:25.

Great stuff! I wonder if the ad did wake up the ever-sleeping authorities!

Submitted by murthy on Thu, 2006-05-11 09:02.

Great n clever idea!

Submitted by Joel Arzu (not verified) on Fri, 2006-05-26 11:28.

Brillient. keep up the good work.

Submitted by wong (not verified) on Sat, 2006-06-24 11:02.

Great idea! But what is it smell like? Coffee or just a drain smell?

ivan's picture
Submitted by ivan on Sat, 2006-06-24 12:05.

Drain of course. That's why this ad works best when it's documented as a photograph.

Submitted by Guest (not verified) on Tue, 2006-08-15 23:31.

come on the DI is so badly done its obviously not real - You really think a top coffee comp. would put their coffee over a smelly manhole cover?

Submitted by Jet Propulsion Lab on Sun, 2006-12-10 13:30.

It it ILLEGAL to tamper with NYC manholes in ANY WAY. It's a city ordinance. And there's a severe penalty for breaking it.
This is just another desperate attempt at getting exposure by someone who desperately wants it.
And there are SO MANY of them(spec ads) on this site as I've noticed.
I think it's a good creative exercise for your own entertainment(and perhaps at school), but this type of "creativity for creativity's sake" won't get you anywhere in real world when you're finally discussing your work face to face with a prospective employer.
Unless of course you have some pull at the agency.

Submitted by hoangson on Wed, 2007-01-31 13:56.

wonderful ambient... :)...
you can tell me, how can do it!
cmykson@yahoo.com