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Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

YOU said: "But I like to argue. So, here I go...". Okay, I'm not trying to argue; I rather try to understand why WE see / interpret the ad so differently. Shouldn't be tired, should understand why.

YOU said: "there are a few others here besides me who say this ad doesn't work for the exact same reason". And yet, there's at least one beside me (+ the designer). I do see your point, you don't see mine. But I still believe the ad would work this way as well.

"Pastes like shit."

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

Brilliant, a sudden urge to ski just hit my face.

"Pastes like shit."

ivan's picture
ivan

I felt the same way. I just want to go boarding now!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Oh its a jump. Pretty cool.

We're going to need more lube.

virtual3's picture
virtual3
Activity Score 12

Special, Auckland, Australia --> Special, Auckland, New Zealand

ivan's picture
ivan

So sorry! :/

andrej dwin's picture
andrej dwin
Activity Score 937

it took me a while, but then I got it.
very cool.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells
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boyoboyitsfun's picture
boyoboyitsfun
Activity Score 147

Nizies!

Boas ideas's picture
Boas ideas
Activity Score 265

PUBLICIDAD PARA CREATIVOS. HABRIA QUE PONER EL DIARIO EN UNA MESA PARA DARCE CUENTA DEL EFECTO.

Scam Detector's picture
Scam Detector
Activity Score 1048

You have a good point but I think that the target audience in this case will definitely get it and love it. Skateboarders are not your average type of consumer.

gar's picture
gar

hate it!

Notalladssuck's picture
Notalladssuck

Looks like the paper is folding in on itself. Doesn't read...

andrekaze's picture
andrekaze
Activity Score 97

holy cow, I tought the same one year ago. for a magazine.

Scam Detector's picture
Scam Detector
Activity Score 1048

With the snowboarder falling in the fold? ;-)

braindrain's picture
braindrain
Activity Score 240

I have to assume they meant to get a lefthand page for this so it looked like an actual jump. Unless they wanted it to be a halfpipe. Still, I think it'd read better on the top of a fold.

juliangray's picture
juliangray
Activity Score 987

actually it depends in how you fold it, but this example doesnt work.

Pat Bijkerk's picture
Pat Bijkerk
Activity Score 66

?!?!?!
The fold makes a hill!!!

guess's picture
guess

o pulo está na parte errada da "lombada"

postman's picture
postman
Activity Score 951

Indeed very clever use of media.

wgeddes's picture
wgeddes
Activity Score 298

been done before, i have seen it 4 times now
-
http://www.freerangerobot.com

mapliopl's picture
mapliopl
Activity Score 146

actually the paper is only folded the wrong way... usually every right page has the bump out... Sweet.

Pat Bijkerk's picture
Pat Bijkerk
Activity Score 66

No! It's good this way. The fold makes a hill...

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

Pat is correct. C'mon people, there's nothing wrong with the folding.

"Pastes like shit."

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I really don't care one way or the other for this ad.
But I like to argue. So, here I go...
One quick glance at this ad and you see a huge flaw. And that IS the way the page is folded. Like many others, I've seen quite a few similarly executed ads before. But this is the first time I've seen the "fold" creased in the wrong way. To be able to jump that far, you really need a good vertical thrust. And you ONLY get that launching off of a "crest" (I used to surf) and NOT skiing right into the "trough." If this ad was printed on the left page, then it works perfectly, as someone already mentioned...

So, both you and Pat are wrong on this one.

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

It's a huge jump now, right? First the boarder runs a bit uphill and WHOOPS, takes a hyge leap of the fold... It could work the other way as well, yes it could.

"Pastes like shit."

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Now we ALL know the laws of gravity works the opposite way in "FIN LAND." :(
I KNEW something very strange was going on up there...

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

I guess we interpreter this a bit different. In my view, there's a steep downhill in the pic itself and the fold only acts as a huge jump. You're saying that the paper itself is flat to start with and therefore the boarder cannot make such a big jump?

"Pastes like shit."

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

What's with this "we" business? It's YOU.
It's either you don't understand what I'm saying or you don't really SEE what you're looking at...
It's just simple laws of physics, really.
Look, there are a few others here besides me who say this ad doesn't work for the exact same reason. But you find absolutely nothing wrong with it. Terrific. Let's move on. I'm tired...

teenie's picture
teenie
Activity Score 1894

This was done for an award-winning campaign for a car insurance company in Montreal. The car "tripped" over the fold and had an accident. Way, way, way too close for comfort, sorry.

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

YOU said: "But I like to argue. So, here I go...". Okay, I'm not trying to argue; I rather try to understand why WE see / interpret the ad so differently. Shouldn't be tired, should understand why.

YOU said: "there are a few others here besides me who say this ad doesn't work for the exact same reason". And yet, there's at least one beside me (+ the designer). I do see your point, you don't see mine. But I still believe the ad would work this way as well.

"Pastes like shit."

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