Focus are an Irish charity organization who help the homeless. 6 sheets were handmade from pieces of battered cardboard, handwritten, then inserted into the Adshell spaces around Dublin.
Advertising Agency: Chemistry, Dublin, Ireland
Creative Director: Mike Garner
Art Director: Nicole Sykes
Copywriter: Anne Fleming
Typography: Keith Walsh
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10 Comments
Wow, these lines are pretty boring. Is it for a homeless-organisation?!
You can't expect great lines from a drunk homeless. ;)
Good one Ivan!
STUPID COMMENT!!!!!!!!
Yawn.
Why is a U.S agency doing ads for an Irish client?
nothing beats St. Mungo's cinema ad from 1998 when it comes to this concept. bad texts as well.
*barf*.
"Have nothing... But I have Focus"
d'oh!
nice to see this tramp has a good understanding of visual hierarchy!