Extraordinary Grip, JK Tyre

The superior grip of tyre was dramatized by making the underside of flyovers look like roads. The grip is so strong, the tyre hugs even a road turned upside down.

Agency: Contract Advertising, New Delhi; Copywriter: Vandana Katoch, Art Director: Shalini Singh, Creative Directors: Ashish Chakravarty & Vineet Mahajan

May, 2006


seifip's picture
77 pencils

design is like a puzzle... I`m just trying to solve it now

ooops's picture
448 pencils

it just like somekind of landrover ads execution...

buy by bye's picture
buy by bye
544 pencils

great idea.
but who would look up?

maybe if they had some lighting inbetween the white speration lines.
by lighting i mean the little ones u have on normal roads that shines at nights.. dunno what they r called)..


CurryJ's picture
955 pencils

Would it have helped if there was an actual tyre pasted to the underside of the flyover as well? Just wondering...

I think; therefore I am

horbhaikihaalhai's picture
20 pencils

if u look closely, looks like photoshop work to me.
Please correct me, if i am mistaken.

raavigeorgian's picture
2444 pencils

great idea

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