The superior grip of tyre was dramatized by making the underside of flyovers look like roads. The grip is so strong, the tyre hugs even a road turned upside down.
Agency: Contract Advertising, New Delhi; Copywriter: Vandana Katoch, Art Director: Shalini Singh, Creative Directors: Ashish Chakravarty & Vineet Mahajan
Extraordinary Grip, JK Tyre
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