Advertisement

Flyover

Published/Aired: 
May 2006
Description: 

The superior grip of tyre was dramatized by making the underside of flyovers look like roads. The grip is so strong, the tyre hugs even a road turned upside down.

Agency: Contract Advertising, New Delhi; Copywriter: Vandana Katoch, Art Director: Shalini Singh, Creative Directors: Ashish Chakravarty & Vineet Mahajan

Extraordinary Grip, JK Tyre

Comments (6)

Log in or register to post comments

Highest Rated

raavigeorgian's picture
raavigeorgian
Activity Score 2444

great idea

seifip's picture
seifip
Activity Score 77

design is like a puzzle... I`m just trying to solve it now

ooops's picture
ooops
Activity Score 448

it just like somekind of landrover ads execution...

buy by bye's picture
buy by bye
Activity Score 544

great idea.
but who would look up?

maybe if they had some lighting inbetween the white speration lines.
by lighting i mean the little ones u have on normal roads that shines at nights.. dunno what they r called)..

lol

CurryJ's picture
CurryJ
Activity Score 955

Would it have helped if there was an actual tyre pasted to the underside of the flyover as well? Just wondering...

================================================
I think; therefore I am

horbhaikihaalhai's picture
horbhaikihaalhai
Activity Score 20

if u look closely, looks like photoshop work to me.
Please correct me, if i am mistaken.

raavigeorgian's picture
raavigeorgian
Activity Score 2444

great idea

Advertisement