The Proof of Love

May 2016

Flower Town -- The power of love The Campaign


Haret Hreik is a Hezbollah stronghold that has witnessed 4 suicide bombings in less than 6 months and is therefore a region that everyone avoids in Lebanon. Flower Town is a flower shop located at the heart of this "Death Zone" and needed to break the wall of fear to drive sales on the shop's most grossing day: Valentine's Day. The idea was therefore a very simple but powerful dare: "Would you die for your beloved?" People were asked to come to Haret Hreik, check in and buy a flower that had a green pin on it, proving they made the trip to Haret Hreik. Within 48 hours, the dare became viral.

Ambient advertisment created by BBDO, Lebanon for Flower Town, within the category: House, Garden.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Chief Creative Officer: Walid Kanaan
Regional Creative Director: Ali Zein
Art director: Georges Kyrillos
Copywriter: Chris Jabre
Digital Account Director: Nassif Abou Aloula

Comments (7)

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Highest Rated

kleenex's picture
Activity Score 48079

good concept.

bamsam's picture
Activity Score 48

Oh God, Cannes materials, weak art direction, especially the banner, it looks cheap. But the concept is new and smart.

morse's picture
Activity Score 17830

Brave. I like.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

damnson's picture
Activity Score 11517

Morbid, but good.

An axe murderer of ads.

sacrilegend's picture
Activity Score 3394

Making those who'd brave heaven and earth to prove their affections, brave them. Nice.

bamsam's picture
Activity Score 48

Good job BBDO

Pete R.'s picture
Pete R.
Activity Score 3412

There is a difference between brave and stupid. But as an ad for client this is great.

kleenex's picture
Activity Score 48065

good concept.