Flower Town: The Proof of Love

Haret Hreik is a Hezbollah stronghold that has witnessed 4 suicide bombings in less than 6 months and is therefore a region that everyone avoids in Lebanon. Flower Town is a flower shop located at the heart of this "Death Zone" and needed to break the wall of fear to drive sales on the shop's most grossing day: Valentine's Day. The idea was therefore a very simple but powerful dare: "Would you die for your beloved?" People were asked to come to Haret Hreik, check in and buy a flower that had a green pin on it, proving they made the trip to Haret Hreik. Within 48 hours, the dare became viral.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Chief Creative Officer: Walid Kanaan
Regional Creative Director: Ali Zein
Art director: Georges Kyrillos
Copywriter: Chris Jabre
Digital Account Director: Nassif Abou Aloula
Published: 2014


bamsam's picture
48 pencils

Oh God, Cannes materials, weak art direction, especially the banner, it looks cheap. But the concept is new and smart.

morse's picture
16752 pencils

Brave. I like.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

damnson's picture
10884 pencils

Morbid, but good.

An axe murderer of ads.

sacrilegend's picture
2638 pencils

Making those who'd brave heaven and earth to prove their affections, brave them. Nice.

bamsam's picture
48 pencils

Good job BBDO

Pete R.'s picture
Pete R.
2189 pencils

There is a difference between brave and stupid. But as an ad for client this is great.

Art & Illustration

kleenex's picture
37361 pencils

good concept.

Log in or register to post comments