Floor graphic

January 2007

Kurt Wenner globally recognized anamorphic artist was hired to create the image that introduces the product and communicates the product benefit of protection. Worms in the foreground are intestinal parasites that the product protects against.

Advertising Agency: Calise & Sedei, Dallas, Texas, USA
Creative Director: Don Sedei
Art director: Darryl Vasilinda
Artist: Kurt Wenner

Comments (13)

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slim's picture
Activity Score 1047

What are they doing in the ground? A perfect example of thinking execution first, concept after.

jennywhx's picture
Activity Score 1142

agree to you

theassailante's picture
Activity Score 234

the execution is the idea here i guess.. but whatever it is.. i think its great art.

morph's picture
Activity Score 38

I think the idea is just using a great artist and hoping for some publicity.

Advertising must not be confused with art. Art belongs in a museum. Not in a pharmaceutical ad. We must never forget that advertising is made for selling, not for artistic appreciation.

I'm with slim.

Scam Detector's picture
Scam Detector
Activity Score 1048

So why does advertising contain so many paintings and other art forms such as photography, illustration, music?

morph's picture
Activity Score 38

Because art doesn't pay as well as advertising and artists also need to pay their bills. I'm not saying we dont need the artistic stuff, that's why we have art directors, but when art is presented to me as advertising, with some brand on the side, i say, no thank you. This will never be advertising. It's totatlly out of context.

Scam Detector's picture
Scam Detector
Activity Score 1048

Thanks for clarifying.

addyhoch10's picture
Activity Score 2592

i agree with you guys.

kre8's picture
Activity Score 989

slim, you're so sharp.
i wanna be like you.

mikelite's picture
Activity Score 1031

a cool execution does not an ad make

kandi's picture
Activity Score 204

and it's not Ambient

ivan's picture

Yeah, I need to write a definition about what I mean about the category ambient on AotW.

ellehcimeo's picture
Activity Score 3516

this is a pretty cool illustration that leaves me with alot of questions... such as: why are the dogs and the worms in a bricked room under the ground? Why does it look as the the worms are escaping from under the box? if it's to show that they are in pain and trying to escape the medicine it's not getting the point across... it also gives the impression that the medicine will get rid of the worms in your dog, but really it's a preventative medication.

It would be better served to show the product as a kind of armor, more so than here, and have the worms not coming out from under the box, but being repelled.

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