FloodAid.com.au: URL

Appealing for help using social media, in merely 12 hours FloodAid.com.au had over 500 responses from across the globe, which was narrowed down to a team of 30 people spanning nine cities across five continents, all with varying skill sets – all keen to volunteer to design and develop the FloodAid.com.au website. Less than 72 hours later www.floodaid.com.au was born, a social resource that connects people in need with people that can help. 57% of us talking online more than we do in real life, social media is fast becoming the key to saving lives and connecting communities. Floodaid.com.au is not a charity, nor is it a business or non-for-profit organisation. It's merely an international group of like-minded people following a vision and combining skills to create a new type of social network with big plans for the future.

Advertising Agency: Hamilton Creative, Australia / Clemenger BBDO, Brisbane, Australia
Art Directors: Mike Fritz, Claire Hamilton
Published: January 2011

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6 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Superb design - inspired use of pseudo-subscript, making 'aid' seem elevated. Really clever.

morse's picture
morse
15714 pencils

It's simple and it works.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Love the logo, and the idea.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Lazarus's picture
Lazarus
1502 pencils

Okay.

Sdb's picture
Sdb
1364 pencils

The idea is nice..

luispiter's picture
luispiter
2756 pencils

the idea conceptal.. is beautiful

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