Flat shirt

A flat die-cut shirt was printed on paper and inserted into a popular lifestyle publication – giving the impression that the shirt had been flattened by the pages of the magazine.

Advertising Agency: Grey, Hong Kong
Creative Directors: Keith Ho, Paul Chan
Copywriter: Paul Chan
Art Directors: Paul Chan, V Lau
Photographer: Steve Wong

February 2007


JPWrites's picture
238 pencils

Like the name (we New Zealanders are known as "Kiwis" but name is from a flightless nocturnal bird, as opposed to the furry fruit by the same name). But this? Not sure

kre8's picture
989 pencils

thanks for that.
fush and chups.

JPWrites's picture
238 pencils

No worries, feeesh end cheeps.

kre8's picture
989 pencils

fair play.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

We Americans are known for our flightless bird as well. It's called JetBlue.

JPWrites's picture
238 pencils

Ha ha, love it.

club9's picture
40 pencils

Awesome product demonstration. So simple, i wish i'd done that. Bastard !

chintan ruparel's picture
chintan ruparel
1516 pencils

wow...now thats good stuff.. these days, innovation always works, evn with a so-so idea.

~ old habits die hard, older ones never do ~

mariayya's picture
150 pencils

yesss definitively very good

mrtalented's picture
2171 pencils

nice and simple. but why loose sheet? it can be mislead as a bookmark idea. i prefer it attached to the magazine.

Moe Al_mahayni's picture
Moe Al_mahayni
86 pencils

I'd agree with that, but maybe because they wanted the shirt to look like if flatened because it was inside the magazine, not part of it?

clouze's picture
6 pencils

i think it's brilliant... make used of a media.

mikelite's picture
1031 pencils

feels flat to me, no pun intended. Something that's nice in theory, but not so in actual execution

adfansforever's picture
16 pencils

it rings my bell. what a simple idea. nice and good use of media.

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