Fitness First: The Calorie Receipts

Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Creative Directors: Florian Kitzing
Art Director: Florian Kitzing
Copywriter: Arndt Poguntke

March 2010


gmint7's picture
2683 pencils

good one.

not intrusive to people and consequently, effective.


Enduwolf's picture
165 pencils

Very nice

shahid.h's picture
256 pencils

ah!! cool one!

jbuckingham's picture
847 pencils

Nice idea.
By the way, it's 'lose', not 'loose'! Pet hate :-)

tirthomitro's picture
2758 pencils

kewl idea

they showed me a picture & i laughed
dignity has never been photographed

Appolonia's picture
298 pencils

thats a cool idea..and it might encourage people as well to loose weight

jbuckingham's picture
847 pencils

...lose weight!!! :-)

michdec's picture
440 pencils

Call me Ms. Negative but I have a hard time believing that restaurants would easily agree to this - high calories shown on their products wouldn't benefit them the way it benefits a gym, and I'm sure if it happened it couldn't have been cheap to re-rig all their registers.
Anyho if I'm wrong about all that complication, it's a good idea :)

atb2005's picture
13561 pencils


I was going to say absolutely the same thing. You beat me to the punch! :-) Why would a restaurant care about people's weight? Wouldn't they want to keep the calories of at least some of their meals a secret? Won't the knowledge that a single small meal is, say, 1000 calories discourage people from ordering it? Check out Saatchi & Saatchi's take on this same concept. They did something similar for Monti Fitness, Italy. I think their approach was better... they just printed exercises on the back of receipts...

lucdesaulniers's picture
1145 pencils

I agree with Michdec. I can't see a restaurant advertising the number of calories for each of their dish. Bad idea. A restaurant is where you consume, not diet. Hum let see, how many calories in a bottle of wine, ah! ok, I'll take a glass then. Is this a real campaign?

gmint7's picture
2683 pencils

yea thts true.
but you only get it after ur done eating.

fyi: i do see some restaurants put up cal beside their menu some on the paper trays.


zerocool's picture
455 pencils

I wholeheartedly agree with michdec, those owners must have been retards.

tsea's picture
123 pencils

it's fun! i think people laugh about it, when they see it on the receipt.
and it's also not bad for the restaurant owners, because people talk about their restaurants.

kalpesh78's picture
2578 pencils

A friend of mine has a gym and a restaurant in the same building a floor below... smart isn't he :)

ideas....30 minutes nahi toh free.

mosho's picture
298 pencils

nice :)

Mr. Green's picture
Mr. Green
109 pencils

Fake it. For sure!

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