Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Creative Directors: Florian Kitzing
Art Director: Florian Kitzing
Copywriter: Arndt Poguntke
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17 Comments
good one.
not intrusive to people and consequently, effective.
:::J:::
Very nice
ah!! cool one!
Nice idea.
By the way, it's 'lose', not 'loose'! Pet hate :-)
kewl idea
they showed me a picture & i laughed
dignity has never been photographed
thats a cool idea..and it might encourage people as well to loose weight
...lose weight!!! :-)
Call me Ms. Negative but I have a hard time believing that restaurants would easily agree to this - high calories shown on their products wouldn't benefit them the way it benefits a gym, and I'm sure if it happened it couldn't have been cheap to re-rig all their registers.
Anyho if I'm wrong about all that complication, it's a good idea :)
@michdec,
I was going to say absolutely the same thing. You beat me to the punch! :-) Why would a restaurant care about people's weight? Wouldn't they want to keep the calories of at least some of their meals a secret? Won't the knowledge that a single small meal is, say, 1000 calories discourage people from ordering it? Check out Saatchi & Saatchi's take on this same concept. They did something similar for Monti Fitness, Italy. I think their approach was better... they just printed exercises on the back of receipts...
I agree with Michdec. I can't see a restaurant advertising the number of calories for each of their dish. Bad idea. A restaurant is where you consume, not diet. Hum let see, how many calories in a bottle of wine, ah! ok, I'll take a glass then. Is this a real campaign?
yea thts true.
but you only get it after ur done eating.
fyi: i do see some restaurants put up cal beside their menu some on the paper trays.
:::J:::
I wholeheartedly agree with michdec, those owners must have been retards.
it's fun! i think people laugh about it, when they see it on the receipt.
and it's also not bad for the restaurant owners, because people talk about their restaurants.
tsea
A friend of mine has a gym and a restaurant in the same building a floor below... smart isn't he :)
ideas....30 minutes nahi toh free.
nice :)
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