The Calorie Receipts

Agency Network: 
March 2010

Ambient advertisment created by Jung von Matt, Germany for Fitness First, within the category: Recreation, Leisure.

Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Creative Directors: Florian Kitzing
Art Director: Florian Kitzing
Copywriter: Arndt Poguntke

Comments (16)

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gmint7's picture
Activity Score 2683

good one.

not intrusive to people and consequently, effective.


Enduwolf's picture
Activity Score 165

Very nice

shahid.h's picture
Activity Score 256

ah!! cool one!

jbuckingham's picture
Activity Score 907

Nice idea.
By the way, it's 'lose', not 'loose'! Pet hate :-)

tirthomitro's picture
Activity Score 2758

kewl idea

they showed me a picture & i laughed
dignity has never been photographed

Appolonia's picture
Activity Score 298

thats a cool idea..and it might encourage people as well to loose weight

jbuckingham's picture
Activity Score 907

...lose weight!!! :-)

michdec's picture
Activity Score 440

Call me Ms. Negative but I have a hard time believing that restaurants would easily agree to this - high calories shown on their products wouldn't benefit them the way it benefits a gym, and I'm sure if it happened it couldn't have been cheap to re-rig all their registers.
Anyho if I'm wrong about all that complication, it's a good idea :)

atb2005's picture
Activity Score 13557


I was going to say absolutely the same thing. You beat me to the punch! :-) Why would a restaurant care about people's weight? Wouldn't they want to keep the calories of at least some of their meals a secret? Won't the knowledge that a single small meal is, say, 1000 calories discourage people from ordering it? Check out Saatchi & Saatchi's take on this same concept. They did something similar for Monti Fitness, Italy. I think their approach was better... they just printed exercises on the back of receipts...

lucdesaulniers's picture
Activity Score 1145

I agree with Michdec. I can't see a restaurant advertising the number of calories for each of their dish. Bad idea. A restaurant is where you consume, not diet. Hum let see, how many calories in a bottle of wine, ah! ok, I'll take a glass then. Is this a real campaign?

gmint7's picture
Activity Score 2683

yea thts true.
but you only get it after ur done eating.

fyi: i do see some restaurants put up cal beside their menu some on the paper trays.


zerocool's picture
Activity Score 455

I wholeheartedly agree with michdec, those owners must have been retards.

tsea's picture
Activity Score 123

it's fun! i think people laugh about it, when they see it on the receipt.
and it's also not bad for the restaurant owners, because people talk about their restaurants.

kalpesh78's picture
Activity Score 2578

A friend of mine has a gym and a restaurant in the same building a floor below... smart isn't he :)

ideas....30 minutes nahi toh free.

mosho's picture
Activity Score 298

nice :)

Mohamed El Mahdy

Mr. Green's picture
Mr. Green
Activity Score 114

Fake it. For sure!