Fitness First: Bus stop

Advertising Agency: N=5, Amsterdam, The Netherlands
Creatives: Marco de Jong, Thijs Bontje, Jurriaan Noij
Released: March 2009

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106 comments

344 pencils

ORISHAS76Wednesday, March 11, 2009 - 17:57

Una de las mejores ideas que he visto!!!!
Felicidades.

2019 pencils

Crisp OneWednesday, March 11, 2009 - 18:38

hahahahahaha awsome.

6926 pencils

Jaap GrollemanWednesday, March 11, 2009 - 19:52

lol this is amazing, wonder how many ppl will refuse to sit down here!

http://jackmancer.com/
http://twitter.com/jackmancer/

GuestWednesday, March 11, 2009 - 20:07

yeah, but how do you know if a person is out of shape by WEIGHT ONLY?
there might be a 100kg person who's in excellent physical shape.
funny idea, but it doesn't quite work.

GuestWednesday, March 11, 2009 - 21:26

rotterdam haha, my own city, but never seen this one there hehe, nice concept tho

17 pencils

an_dpongWednesday, March 11, 2009 - 22:00

So fun

GuestThursday, March 12, 2009 - 00:33

I love this!

GuestThursday, March 12, 2009 - 00:57

If someone is 100 kilos and in good shape he knows it...This is for people who don't know whether they're in good shape or not.

6714 pencils

WordnerdFriday, March 13, 2009 - 08:53

Nice, but now that you say it: this doesn't look like it able to show three numbers. why?

37 pencils

Marco2006Thursday, March 12, 2009 - 01:46

this is so ordinary...

GuestThursday, March 12, 2009 - 02:33

If I sit there,Feel so shy Aha

410 pencils

thefakehumanThursday, March 12, 2009 - 02:55

very original...its gonna piss a lotta ppl off...but thats the idea...brillitant!

- Life Feeds on Life -

17 pencils

suzzycafeThursday, March 12, 2009 - 05:38

that's so cool...
but I wouldn't wait bus at there... XD

GuestThursday, March 12, 2009 - 05:46

original and cool

GuestThursday, March 12, 2009 - 07:25

There are three spots to seat and only one value being displayed. What If I sit on the spot that's not being weighted? Do I have to guess the right spot? There is 66,67% of chance that a single person will sit on that bus stop and won't get the message thru. It would be better if they somehow pointed which spot is being weighted and invited the person to kindly interact with the display. Also, what if the bus stop is empty? What's the message? And finally: ok, I know my weight, so what? What should I do after? I don;t know, at first I was amazed, but the idea is lacking a lot of things to actually work.

475 pencils

matksThursday, March 12, 2009 - 09:11

You know your weight and go to Fitness First. It's clear. It does leave some room for taking the message. But every good ad does.

Yes there're three spots, one display. If three persons seat, there will be still one display. And one interesting topic of conversation among those three passengers.

It's a great instalation. Contagious idea.

GuestThursday, March 12, 2009 - 10:46

How do you know there are '3 spots'? I think that's bullshit.
It's just a great idea! It's clear and it's very funny. Well done.

40 pencils

SwordfishMediaThursday, March 12, 2009 - 10:59

Do someone know where is this thing??? Where is it in Amsterdam??
I'd like to know my weight waiting a bus

Thanks!!

GuestThursday, March 12, 2009 - 11:01

It's an awesome idea - it will definitely get people thinking about getting fit.
It's in your face and it does the job - well done team!!!

*BurntAmber

GuestThursday, March 12, 2009 - 11:04

It's an awesome idea - it will definitely get people thinking about getting fit.
It's in your face and it does the job - well done team!!!

*BurntAmber

GuestThursday, March 12, 2009 - 11:05

It's an awesome idea - it will definitely get people thinking about getting fit.
It's in your face and it does the job - well done team!!!

*BurntAmber

88 pencils

chemunozThursday, March 12, 2009 - 11:29

nice one

chemunoz

277 pencils

picky2Thursday, March 12, 2009 - 16:59

http://www.youtube.com/watch?v=c06H4YWnDMU

it works

GuestThursday, March 12, 2009 - 21:20

i dont like it :<
if i seat there, everyone knows my weight.

148 pencils

johnstonThursday, March 12, 2009 - 21:46

Awesome!

GuestThursday, March 12, 2009 - 22:26

I'm so serius

GuestFriday, March 13, 2009 - 00:14

hm..good

GuestFriday, March 13, 2009 - 00:18

I want to sit there.

GuestFriday, March 13, 2009 - 01:24

Oh, it's terrible..

GuestFriday, March 13, 2009 - 01:51

That's ok. beacause I'm very thin.^^

GuestFriday, March 13, 2009 - 02:16

...so fun~

but....ummmmm

GuestFriday, March 13, 2009 - 02:33

이런씨발양키새끼들아닥쳐개씹말년들아 니미개조또새끼

GuestSaturday, August 1, 2009 - 05:58

누구인지는 몰라도 외국사이트에서 욕질이네

GuestFriday, March 13, 2009 - 02:34

oh................ i don't like that...

GuestFriday, March 13, 2009 - 02:42

우와 미국인이다 wow!!

GuestFriday, March 13, 2009 - 02:47

Oh very interesting ^^ I want to sit there.. > . <

GuestFriday, March 13, 2009 - 03:04

doh.......... so....

..fat people that sit ...

GuestFriday, March 13, 2009 - 03:57

미쿸에서왓어요!ㅋㅋㅋㅋㅋ

GuestFriday, March 13, 2009 - 05:06

hope they dnt try this in india.. the display would read " please sit, one at a time"

GuestFriday, March 13, 2009 - 07:31

i think that no one would not sit there
expecially, fat people~~haha

GuestFriday, March 13, 2009 - 07:51

wow
fat people.... expecially women,,,,,
ooops hahahahahahaha
i want to sit there

GuestFriday, March 13, 2009 - 08:06

wow
it's beautiful~~~hahaha
so fun

GuestFriday, March 13, 2009 - 08:06

wow
it's beautiful~~~hahaha
so fun

GuestFriday, March 13, 2009 - 08:26

꼬부랑 글씨 이런......

GuestFriday, March 13, 2009 - 08:32

very fun, exciting

GuestFriday, March 13, 2009 - 08:42

아령하세요 미쿡에잇는 LA에서 왔습니다 ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

GuestFriday, March 13, 2009 - 08:45

양키들

GuestFriday, March 13, 2009 - 08:51

I'm from KOREA. I'm write English. Umm.. It's funny. But people shy.

GuestFriday, March 13, 2009 - 08:54

very fun hahaha~~!! but i don't sit there.

GuestFriday, March 13, 2009 - 08:54

저여자 예쁘다 ㅋㅋ it's very pretty

GuestFriday, March 13, 2009 - 09:18

kkkkkk

완전 기발함 ㅋㅋㅋ

GuestFriday, March 13, 2009 - 09:38

that's a good idea~and cool
I'm from busan,korea

GuestFriday, March 13, 2009 - 09:39

WAW amazing

GuestFriday, March 13, 2009 - 10:03

oh~ my god

GuestFriday, March 13, 2009 - 10:06

oh~ my... I never never never sit there....
ㅜㅜ쪽팔리긋따...우리나라에 저런거있으면 누가 앉겠냐...
몸무게 자신있는분?????

GuestFriday, March 13, 2009 - 10:14

앞으로 버스 기다릴 때 서 있어야 겠꾼.
-cha [Korea]

GuestFriday, March 13, 2009 - 10:16

버스 기다릴 땐 서 있어야 겠땅.
cha ej [Korea]

GuestFriday, March 13, 2009 - 10:16

oh! my...ㅋㅋ
I never never sit there..never!!hahaha
I'm korean high school student..
korean student was sit chair all day long...so, they are very fat...ㅋ..and me,too
그래서 쪽팔려서 절대 못앉음....(ㅜㅗㅜ)
..저기앉아있는 사람 awesome 하다 진짜..

GuestFriday, March 13, 2009 - 10:26

it's amazing! kkk

GuestFriday, March 13, 2009 - 10:52

신기하긴하지만..
사용할사람도 없을것같고
쓸모는 별로 없을것같음.

GuestFriday, March 13, 2009 - 10:54

lol
I should get some weight lost
and then I might try sitting on that chair
in front of everybody lol
I tnk this idea is really cute

GuestFriday, March 13, 2009 - 11:11

WWW.Cyworld.com/asdzz
click
come on
We are friend !ㅋ

GuestFriday, March 13, 2009 - 11:49

Ce n'est pas bien... T.T

GuestFriday, March 13, 2009 - 13:12

haha! awesome!

love it!

GuestFriday, March 13, 2009 - 13:39

여기에 글쓰는 한국인들은
어케들어오는거임??

GuestFriday, March 13, 2009 - 13:45

I wonder if they have a device to tell you if your shoes match your coat and your scarf?

GuestFriday, March 13, 2009 - 14:30

very good!

GuestFriday, March 13, 2009 - 16:38

네이버에서 떴군.
goddddd funny. Ha.ha.ha.
I don't know if anyone would actually try sitting there though =PP
will there be any difference in weight? like...sitting down and standing up??

277 pencils

picky2Friday, March 13, 2009 - 17:25

http://www.youtube.com/watch?v=c06H4YWnDMU

GuestFriday, March 13, 2009 - 18:44

im so hot im so prety imso cool i love 구혜선^^♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥혜선누나 사랑해욤 !!! 누나 알라뷰 누나 알라뷰 누나 바께엄떠욤 혜선누나몸무게38kg ㅋㅋㅋ 68 ㅉㅉ ㅋㅋㅋㅋㅋ

GuestFriday, March 13, 2009 - 19:13

www.pmpinside.com 클릭 해주세요^^

GuestFriday, March 13, 2009 - 22:30

oh~
I will always stand at the bus stop...
The bus stop is diet place..ㅋㅋㅋ

GuestFriday, March 13, 2009 - 22:31

oh~
I will always stand at the bus stop...
The bus stop is diet place..ㅋㅋㅋ

130 pencils

adsadsadsFriday, March 13, 2009 - 22:45

Funny

GuestSaturday, March 14, 2009 - 00:47

i want to make it in korea...
children and senior citizens can sit the chair
only children and senior citizens...ㅋㅋㅋ

GuestSaturday, March 14, 2009 - 02:12

OH !

Inventor is cray humen ..!

↑
└Why ?

Because People are watching their weight..! And Weight is see feel shame

But Good idea !

o_o kiki....

68kg......kikikiki..!!!

Fun ! fun !

간단하게 외쿡사람이 알아볼수있을정도로 써봤슴. ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

아 웃겨 .. 발명가 미쳤네.

GuestSaturday, March 14, 2009 - 02:15

OH !

Inventor is cray humen ..!

↑
└Why ?

Because People are watching their weight..! And Weight can see feel shame

B.....but Good idea ! (H...HaHA!!! )

o_o kiki....

68kg......kikikiki..!!!

Fun ! fun !

간단하게 외쿡사람이 알아볼수있을정도로 써봤슴. ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

아 웃겨 .. 발명가 미쳤네. 오타나서 고침 - _ - ;

GuestSaturday, March 14, 2009 - 02:27

↑
└[No.→]crazy humen, is special humen . [My idea]

My idea is crazy humen = special Inventor humen

So , Don't be misunderstood ^^ . I speak in poor English... Sorry !! ^^ .

제가말하는건 미친사람이 특별한사람이에요 [제생각]

미친사람은 특별한 발명가이다 라고생각한거에요 [발명가 미쳤네라고한말은 특별한사람이라고말한것 !]

그래서, 오해없으시길바랍니다 ^^ . 서툰 영어실력 .. 죄송 ^^ .

And That is a wonderful invention. ^^ ,

그리고 저것은 놀라운 발명품이네요 ^^

GuestSaturday, March 14, 2009 - 03:19

If i wait there. I never sit that chair!!!!!!

GuestSaturday, March 14, 2009 - 04:28

I'm Korean...
HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

GuestSaturday, March 14, 2009 - 13:01

It sees the movie which is born and '13th day Friday' it is
It was horrible

GuestSaturday, March 14, 2009 - 19:54

genial

GuestSaturday, March 14, 2009 - 22:42

난 저거 싫어............

GuestSaturday, March 14, 2009 - 22:45

씨빱 양키들아 조용히해

12 pencils

w114Sunday, March 15, 2009 - 03:26

cool

GuestSunday, March 15, 2009 - 09:19

Good work, well done

Ganesh from Dubai

659 pencils

Blair SemenoffMonday, March 16, 2009 - 05:13

Good work

8 pencils

tymondabrowskiMonday, March 16, 2009 - 05:44

oh this is so mean and awesome

GuestSaturday, March 21, 2009 - 10:56

so many comments on this....nice old idea

262 pencils

iamcreativeTuesday, March 24, 2009 - 03:59

SUPERB
very nice :)

GuestWednesday, March 25, 2009 - 12:37

Seen it before for Perry sport

162 pencils

CopywriterInTrainingThursday, March 26, 2009 - 12:07

Only thing I would have done differently is had her bag sitting on the ground, not the seat. But that's just me being nit-picky. Awesome interactive idea. It gets people to be a part of an ad, even if they don't know it or want to.

GuestWednesday, April 1, 2009 - 12:28

Greatest of all time... nothing can touch this -nohting.

GuestTuesday, April 28, 2009 - 03:18

Hay...amazing one!!

160 pencils

louie_wangFriday, May 1, 2009 - 09:44

ha ha ha ha ha,nice

GuestFriday, June 12, 2009 - 04:08

really? I think this idea is poorly thought it. It's missing the creative X factor.

GuestSaturday, August 1, 2009 - 05:12

아 ㅋㅋㅋㅋㅋㅋㅋㅋ 한국인이게시판 오자마자 광고랑 도배랑 ㅋㅋㅋㅋㅋㅋㅋㅋ 쪾팔린다큭

GuestSaturday, August 1, 2009 - 05:20

ha ha

GuestSaturday, August 1, 2009 - 05:35

she didn't look like 68 kg
OMG.... i'm more bigger than her...
but i look like.... shit

GuestSaturday, August 1, 2009 - 06:57

ㅋㅋㅋㅋ 쫌짱인듯

GuestSaturday, August 1, 2009 - 07:00

so fun!

GuestSaturday, August 1, 2009 - 07:02

Hey~ Let's sit together~ haha I really don't wanna sit alone.

GuestMonday, August 3, 2009 - 08:51

well, that woman will very shame when she watch this picture,

that's for old people because young people can't seat thereㅋㅋㅋㅋㅋㅋ

GuestMonday, August 3, 2009 - 08:52

저여자 민망하겠다ㅋㅋㅋㅋㅋㅋㅋ

노인을위한거ㅋㅋ 젊은사람들절대않앉아ㅋㅋ

GuestWednesday, September 23, 2009 - 08:37

like it. love it.

26 pencils

katoonMonday, November 2, 2009 - 08:38

it'll make someone shy but i'm Ok....

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