Fisch Franke: Fish

Fresh as can be.

Advertising Agency: Publicis, Frankfurt, Germany
Chief Creative Officer: Stephan Ganser
Creative Director (Art): Nico Juenger
Creative Director (Copy): Peter Kaim
Account Director: Sven Lohwasser
Art Buyer: Katja Bonnert
Photographer: Johannes Krzeslack
Architect: Thomas Breen
Released: February 2009

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53 comments

161 pencils

vireshThursday, July 9, 2009 - 00:44

nice!

168 pencils

feelFriday, July 10, 2009 - 08:21

check it out:
http://adsoftheworld.com/media/ambient/aquariomania_bring_life_anywhere

at Cannes 2009, just one take shortlist: Fisch Franke.

anyway, good work.

GuestFriday, July 10, 2009 - 09:43

Not every aquarium idea is the same idea!

GuestFriday, July 10, 2009 - 16:14

speak for yourself... the guy up there did not say both ideas are the same.
very similar, i should say

but we all know what happens with unknown debut agencies at cannes...

GuestSunday, July 12, 2009 - 03:47

watch the video
http://www.youtube.com/watch?v=Hwxq-CNfQC0

149 pencils

KESHAVThursday, July 9, 2009 - 01:11

good work.

GuestFriday, July 10, 2009 - 21:12

I would have liked this even more had they used a three dimensional plate and utinsels.

GuestThursday, July 9, 2009 - 02:05

i like the idea but its sorta cruel

GuestThursday, July 9, 2009 - 02:17

Is that fish at the bottom dead?

6780 pencils

kerguThursday, July 9, 2009 - 12:43

Dead fish don’t sink..they float tummy up

GuestThursday, July 9, 2009 - 03:06

why didn't I think of it before

GuestThursday, July 9, 2009 - 03:19

!!great work!!

2254 pencils

tirthomitroThursday, July 9, 2009 - 03:34

GOOD IDEA

they showed me a picture & i laughed
dignity has never been photographed

1913 pencils

dsklanThursday, July 9, 2009 - 04:08

the tank is denfinitley too small for trout!

226 pencils

veliThursday, July 9, 2009 - 04:10

stop using living creatures in your ads. It's tasteless and not respectful.

137 pencils

satpalThursday, July 9, 2009 - 04:14

i agree, totally tasteles

GuestThursday, July 9, 2009 - 04:44

I´d say these fish have a lot of taste - e.g. grilled with lemon and chili peppers ...

GuestFriday, July 10, 2009 - 21:11

Ha! I agree. They're not tasteless when I'm putting them IN MY BELLY!

832 pencils

Emran HayatThursday, July 9, 2009 - 04:49

don't be jealous. it would've been gr8 work for u if u did that.. ur soo DUH!!

Creativity is a natural extension of our enthusiasm

GuestSaturday, July 11, 2009 - 10:37

How fucking hard is it to spell out g-r-e-a-t and y-o-u? DUH!

6780 pencils

kerguThursday, July 9, 2009 - 12:54

i agree! stop using live animal

GuestThursday, July 9, 2009 - 04:46

I´d say these fish have great taste - e.g. grilled with lemon and chili peppers

593 pencils

Ed MintoneThursday, July 9, 2009 - 18:09

http://www.recipezaar.com/Baklava-Salmon-Salmon-With-Honey-Butter-Waln...

832 pencils

Emran HayatThursday, July 9, 2009 - 04:52

for me it perfectly worked 10/10... & veli & satpal _|_/10

Creativity is a natural extension of our enthusiasm

GuestThursday, July 9, 2009 - 05:14

The fish are probably not dead - dont dead flsh float belly-up at the surface? I think it's pretty neat, wish i wouldve seen it, i live near Frankfurt...

22 pencils

RentokillThursday, July 9, 2009 - 05:16

The fish are probably not dead - dont dead flsh float belly-up at the surface? I think it's pretty neat, wish i wouldve seen it, i live near Frankfurt...

GuestThursday, July 9, 2009 - 05:16

The Living Poster was built according to the recommendations of the federal veterinary office.
The animals always have been provided with sufficient air, food and cooling.

watch the documentary film.
http://www.youtube.com/watch?v=Hwxq-CNfQC0

329 pencils

beingofageoldgraceThursday, July 9, 2009 - 05:34

too sad it didnt win at cannes, quite nice idea.

27 pencils

Zachary HunterThursday, July 9, 2009 - 06:12

blubb blubb

6714 pencils

WordnerdThursday, July 9, 2009 - 06:21

jesus that's expensive! plus you'd have animal activists on your ass for sure. sorry, but i'm pretty sure this was a one foto award idea. if not: my apology and hats off

GuestThursday, July 9, 2009 - 07:15

Quite a nice idea , however it would backfire if they were dead (the fish I mean). So essentially they'd have to figure out a way to keep the fish alive for a while in the first place, which is fine.

GuestSaturday, August 1, 2009 - 06:15

I second to this comment

597 pencils

bubblestheclownfishThursday, July 9, 2009 - 10:10

Nice work - only, if you were going for the "realism" effect, I would have put an actual large-scale plate and cutlery, not a photo. Not a huge issue though. Good stuff.

3321 pencils

alexander_bickovThursday, July 9, 2009 - 11:44

fresh fish idea

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

538 pencils

freakartFriday, July 10, 2009 - 12:28

lolz, šeit pat latviešus var satikt :)

_____________________________________________________________

Creativity!

freakart.lv | Twitter

GuestThursday, July 9, 2009 - 11:49

I´m from Frankfurt and several people told me that they´ve seen it. (Unfortunaltely I haven´t) Good work.

GuestThursday, July 9, 2009 - 23:22

these fish would be dead in a single afternoon.

GuestFriday, July 10, 2009 - 04:41

Just to let you and other animal activists know:
The poster was set up for five days during Fish Franke´s springtime opening and all fish survived. They where provided with oxygen and food and during noon time the water was cooled down with ice from the restaurant. The poster frame is one foot and three inches deep and was approved by the federal veterinary office. During the promotion no fish had to suffer. But afterwards they probably have been killed and eaten as this is a trout´s destiny ... ;-)

GuestFriday, July 10, 2009 - 06:52

like big time! schön gedacht, schön gemacht.

538 pencils

freakartFriday, July 10, 2009 - 12:29

AWESOME!!!

_____________________________________________________________

Creativity!

freakart.lv | Twitter

95 pencils

bhatnaturallySaturday, July 11, 2009 - 07:37

Great stuff. Just when you thought you can't get any more creative with ambient ideas!

--
www.lbhat.com

GuestMonday, July 13, 2009 - 00:45

I have seen this Idea done by DDB mate.

GuestMonday, July 13, 2009 - 04:23

show us the link

GuestMonday, July 13, 2009 - 05:10

really cool stuff

GuestMonday, July 13, 2009 - 11:34

Very Nice. Now what would you with live cows. Not as yummy to see their sad eyes and think about eating one. I like the use of live fish. They don't know we want to eat them.

GuestMonday, July 13, 2009 - 11:57

awesome

GuestFriday, August 14, 2009 - 11:18

seen something similar...

GuestThursday, August 20, 2009 - 04:49

I get hungry like hell - great stuff

96 pencils

designada graficaMonday, September 7, 2009 - 19:17

Me ENCANTA...

70 pencils

MalihehSaturday, October 3, 2009 - 16:11

awesome

wt da?

48 pencils

opiThursday, December 17, 2009 - 07:43

gr8..i loved it........its very much freash...
gud concept

2 pencils

cac1Wednesday, September 21, 2011 - 05:04

Here's is the one I think 'Guest' was talking about...

http://creativity-online.com/work/sky-tv-knocked-up-tadpoles/451

It's from 2008.

4 pencils

aj17430279Tuesday, December 27, 2011 - 22:23

nice

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