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First United: Sculptures

Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Cosmo Campbell, Dean Lee
Art Director: Colin Hart
Copywriters: Kevin Rathgeber, James Chutter, Cameron Reed
Community cultivator: Cameron Reed
Account Executives: Kaeda Cameron, Karen Martin
Sculptor: Aaron Jordan
Original artist: Mark Jenkins
Videographers: Billy Wong, Daniella Sorrentino

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6 comments

Nude Copy's picture
Nude Copy
1058 pencils

Refreshing way to bring out a public service campaign. But would like to know how effective it was.

Sdb's picture
Sdb
1364 pencils

Good initiative... Effective as well

kalpesh78's picture
kalpesh78
2580 pencils

I'd probably walk right past it without noticing it. Too many homeless these days.

ideas....30 minutes nahi toh free.

rheinformat's picture
rheinformat
21 pencils

i like the idea

You find some similar campaigns, which make aware of the problem of the homeless people here:

http://blog.rheinformat.com/?s=obdachlos

luispiter's picture
luispiter
2756 pencils

good.. i like it

Yarp's picture
Yarp
387 pencils

It's sad, but Id have to agree with kalpesh. If the signs were a bit more captivating it would help a lot...overall I like it though.

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