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First Impression

Published/Aired: 
June 2007
Description: 

Cannes Lions 2007 Promo Winner

Comments (12)

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Highest Rated

this_is_the_truth's picture
this_is_the_truth

Thats typical for cannes. Just wait 3 more years and you can win with this idea again.
The idea is sensationally. But:

>> Springer & Jacoby did it already 2003. <<

Wake up, BBDO.

gmint7's picture
gmint7
Activity Score 2683

stupid..
Obviously that most tester will be other car owners....
..unless they stick one on benz...lol
xoxo

:::J:::

Laurent's picture
Laurent
Activity Score 289

nice... very nice!

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

great idea.

but why didn't does exist in the 80's.
would have saved me a lot of trouble.
because back then we had to brack them of from a benz to wear them around our necks.

i want one of those.....

Beatboxer's picture
Beatboxer
Activity Score 1517

Wonderful idea!

picturejockey's picture
picturejockey
Activity Score 658

Cars with identiy crisis. It is kinda like the bumber stickers on the small cars "I want to be a mercedes when I grow up"

http://www.picturejockey.com

fersvax's picture
fersvax
Activity Score 1239

I WANT ONE!!! (for my Toyota)

FER.

gonndo's picture
gonndo
Activity Score 1094

it's excellent

wonderful idea

amazing............

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

L.A.lopes4mayor's picture
L.A.lopes4mayor
Activity Score 52

i like it! I want one also for my mac, lol

fersvax's picture
fersvax
Activity Score 1239

HA!!!

FER.

fluffy's picture
fluffy
Activity Score 236

Cute idea - I like it.

thisisunfair's picture
thisisunfair

I know that this is a stolen ad!!
This idea belongs to Springer&Jacoby Hamburg. One of the Copywriters below (have you ever seen so many Copywriters and Art-Directors below an idea?!!) was Junior-Copywriter at S&J Hamburg in Summer `06 for about 6 month (he wasn`t a very talented one...), heard about the idea which was acctually created by an other copywriter, went to BBDO Düsseldorf and sold it as his own. This is fucking bastard won a cannes lion with the idea of an other guy. I hope I will see him again. I`ll beat the shit out of him!!!

this_is_the_truth's picture
this_is_the_truth

Thats typical for cannes. Just wait 3 more years and you can win with this idea again.
The idea is sensationally. But:

>> Springer & Jacoby did it already 2003. <<

Wake up, BBDO.

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