Finnish Cancer Organisations: We burn celebrities!

Advertising Agency: 358, Helsinki, Finland
Editor: Valtteri Väkevä
Creative Directors: Ale Lauraéus, Erkki Izarra
Art director: Mark Nurmi
Copwriter: Valtteri Väkevä
Guest editor (Käry #2): Sunniva Strömnes
Photographer: Pekka Mustonen
Agency producer: Peggy Petrell
Strategist: Milla Kokko

6 comments

1495 pencils

ProfSaturday, April 2, 2011 - 12:04

man this was annoying as hell...

Quite really.

11501 pencils

morseSaturday, April 2, 2011 - 12:29

I think it's a pretty good idea. This is the future of advertising.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

13639 pencils

atb2005Sunday, April 3, 2011 - 17:11

Kate Moss has a pimple crisis. What teenage boy would wanna read about that? I fail to see how celebrity gossip would appeal to young (straight) guys. Also, poking fun at celebrities that smoke in a bid to reverse the perception that smoking is "cool" can't be really that novel, is it? In any event, I doubt this is gonna work. This - http://adsoftheworld.com/media/tv/truth_unsweetened_truth - is far more effective.

15866 pencils

kleenexSaturday, April 2, 2011 - 14:33

This is a great idea.

111 pencils

deadlinecanwaitSunday, April 3, 2011 - 19:19

bravo!!!!!

4083 pencils

GlutMonday, April 4, 2011 - 11:05

not bad, not great

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