The clothes in front of the billboard were constantly "updated" during the campaign period.
Advertising Agency: TBWA\OSLO, Oslo, Norway
Creative Director / Copywriter: Erik Heisholt
Art Director: Eva Grefstad Knudsen
Photographer: Heia Espen
Other additional credits: Hedvig Tollefsen
Released: April 2009
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26 Comments
good idea.
A really expensive and laborious idea. I don't think it'd be very effective to be honest.
www.aaasmith.blogspot.com
great idea! But isn't it strange regarding the homeless people that ran by the poster? Isn't it a shame to trash brand new clothes away just to make a funny ad?
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I'm guessing that the homeless people you speak of were the reason that the clothes had to be continually "updated". I think this ad is absolutely great.
It'll look great for award submissions ;)
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brandon
www.brandonknowlden.com
Yeah, it's an ad done for awards alright... I can't see such a small client agreeing to the cost and hassle involved in strewing new clothes all over the place every day. Lovely idea though, despite the impracticalities.
I think very few people will notice the clothes and make the connection in a real life situation.
BS - how much do you wanna bet that they ran that transit ad, but only put clothes down to take this picture for award shows, then picked up the clothes afterwards.
thumbs up
stickers? can be
hahahaha
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Everartz
| Everartz |
The ad is fake. It was pulled from Adcritic for being fake.
We don´t do fake ads at TBWA\OSLO. We do ads for very small clients though. We live in a small country, and we are a very small agency. This one was up for a week at one of Oslo´s busiest bus stations. The clothes were bought at second hand shops and replaced once a day. It was print pick of the day on Creativity and we have not heard a word about being removed from Adcritic. Best regards from Oslo, Erik.
This is rather clever. It's certainly an attention-getter, at any rate. I assume the "clothes" were fake and anchored to the ground somehow as well.
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http://indigestible.nightwares.com/
Nice idea.
http://justkiddingbutseriously.wordpress.com/
'updated'? sure they were erik.
did you come back and art direct the way they were strewn around like you did for the photo>?
what arse.
Yes we did. Took us 15 min every morning. Best, Erik.
So assuming all of what erik is telling us is true, then a total of 3 people saw it every morning before the clothes were stolen or moved. That's a good bang for your buck.
Have it in mind that this is Norway.
One of the richest country in the world. Homeless people are dealt much nicer clothes then that from the state. They would not even touched them.
Have it in mind that this is Norway.
One of the richest country in the world. Homeless people are dealt much nicer clothes then that from the state. They would not even touched them.
I like it, however, it's probably fake.
Fake or not,the idea is hot.
respect for the idea ,, i think it has taken all the credit and left nothing for the brand
SCAM goddamnit
Did it really happen? I dont think so.
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Awaiting Your Response,
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