26 comments

derya's picture
derya
302 pencils

good idea.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

A really expensive and laborious idea. I don't think it'd be very effective to be honest.

joelapompe's picture
joelapompe
3503 pencils

great idea! But isn't it strange regarding the homeless people that ran by the poster? Isn't it a shame to trash brand new clothes away just to make a funny ad?

CopywriterInTraining's picture
CopywriterInTraining
162 pencils

I'm guessing that the homeless people you speak of were the reason that the clothes had to be continually "updated". I think this ad is absolutely great.

bknowlden's picture
bknowlden
3647 pencils

It'll look great for award submissions ;)

NastyJester's picture
NastyJester
744 pencils

Yeah, it's an ad done for awards alright... I can't see such a small client agreeing to the cost and hassle involved in strewing new clothes all over the place every day. Lovely idea though, despite the impracticalities.

Guest's picture
Guest

I think very few people will notice the clothes and make the connection in a real life situation.

Guest's picture
Guest

BS - how much do you wanna bet that they ran that transit ad, but only put clothes down to take this picture for award shows, then picked up the clothes afterwards.

cebado's picture
cebado
258 pencils

thumbs up

Guest's picture
Guest

stickers? can be

everartz's picture
everartz
7611 pencils

hahahaha
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Everartz

| Everartz |

Guest's picture
Guest

The ad is fake. It was pulled from Adcritic for being fake.

Guest's picture
Guest

We don´t do fake ads at TBWA\OSLO. We do ads for very small clients though. We live in a small country, and we are a very small agency. This one was up for a week at one of Oslo´s busiest bus stations. The clothes were bought at second hand shops and replaced once a day. It was print pick of the day on Creativity and we have not heard a word about being removed from Adcritic. Best regards from Oslo, Erik.

warreno's picture
warreno
222 pencils

This is rather clever. It's certainly an attention-getter, at any rate. I assume the "clothes" were fake and anchored to the ground somehow as well.

Guest's picture
Guest

'updated'? sure they were erik.
did you come back and art direct the way they were strewn around like you did for the photo>?
what arse.

Guest's picture
Guest

Yes we did. Took us 15 min every morning. Best, Erik.

Guest's picture
Guest

So assuming all of what erik is telling us is true, then a total of 3 people saw it every morning before the clothes were stolen or moved. That's a good bang for your buck.

Guest's picture
Guest

Have it in mind that this is Norway.
One of the richest country in the world. Homeless people are dealt much nicer clothes then that from the state. They would not even touched them.

Guest's picture
Guest

Have it in mind that this is Norway.
One of the richest country in the world. Homeless people are dealt much nicer clothes then that from the state. They would not even touched them.

Guest's picture
Guest

I like it, however, it's probably fake.

priyanthavij's picture
priyanthavij
66 pencils

Fake or not,the idea is hot.

maashookshee's picture
maashookshee
414 pencils

respect for the idea ,, i think it has taken all the credit and left nothing for the brand

Guest's picture
Guest

SCAM goddamnit

bryan9's picture
bryan9
110 pencils

Did it really happen? I dont think so.

Guest's picture
Guest

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