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Naked

Agency: 
Published/Aired: 
April 2009
Description: 

The clothes in front of the billboard were constantly "updated" during the campaign period.

Advertising Agency: TBWA\OSLO, Oslo, Norway
Creative Director / Copywriter: Erik Heisholt
Art Director: Eva Grefstad Knudsen
Photographer: Heia Espen
Other additional credits: Hedvig Tollefsen

Comments (26)

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Highest Rated

bryan9's picture
bryan9
Activity Score 110

Did it really happen? I dont think so.

derya's picture
derya
Activity Score 302

good idea.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

A really expensive and laborious idea. I don't think it'd be very effective to be honest.

joelapompe's picture
joelapompe
Activity Score 3833

great idea! But isn't it strange regarding the homeless people that ran by the poster? Isn't it a shame to trash brand new clothes away just to make a funny ad?

CopywriterInTraining's picture
CopywriterInTraining
Activity Score 162

I'm guessing that the homeless people you speak of were the reason that the clothes had to be continually "updated". I think this ad is absolutely great.

bknowlden's picture
bknowlden
Activity Score 3647

It'll look great for award submissions ;)

NastyJester's picture
NastyJester
Activity Score 740

Yeah, it's an ad done for awards alright... I can't see such a small client agreeing to the cost and hassle involved in strewing new clothes all over the place every day. Lovely idea though, despite the impracticalities.

Guest's picture
Guest

I think very few people will notice the clothes and make the connection in a real life situation.

Guest's picture
Guest

BS - how much do you wanna bet that they ran that transit ad, but only put clothes down to take this picture for award shows, then picked up the clothes afterwards.

cebado's picture
cebado
Activity Score 256

thumbs up

Guest's picture
Guest

stickers? can be

everartz's picture
everartz
Activity Score 7609

hahahaha
--
Everartz

| Everartz |

Guest's picture
Guest

The ad is fake. It was pulled from Adcritic for being fake.

Guest's picture
Guest

We don´t do fake ads at TBWA\OSLO. We do ads for very small clients though. We live in a small country, and we are a very small agency. This one was up for a week at one of Oslo´s busiest bus stations. The clothes were bought at second hand shops and replaced once a day. It was print pick of the day on Creativity and we have not heard a word about being removed from Adcritic. Best regards from Oslo, Erik.

warreno's picture
warreno
Activity Score 222

This is rather clever. It's certainly an attention-getter, at any rate. I assume the "clothes" were fake and anchored to the ground somehow as well.

missed my turn's picture
missed my turn
Activity Score 426

Nice idea.

Guest's picture
Guest

'updated'? sure they were erik.
did you come back and art direct the way they were strewn around like you did for the photo>?
what arse.

Guest's picture
Guest

Yes we did. Took us 15 min every morning. Best, Erik.

Guest's picture
Guest

So assuming all of what erik is telling us is true, then a total of 3 people saw it every morning before the clothes were stolen or moved. That's a good bang for your buck.

Guest's picture
Guest

Have it in mind that this is Norway.
One of the richest country in the world. Homeless people are dealt much nicer clothes then that from the state. They would not even touched them.

Guest's picture
Guest

Have it in mind that this is Norway.
One of the richest country in the world. Homeless people are dealt much nicer clothes then that from the state. They would not even touched them.

Guest's picture
Guest

I like it, however, it's probably fake.

priyanthavij's picture
priyanthavij
Activity Score 66

Fake or not,the idea is hot.

maashookshee's picture
maashookshee
Activity Score 414

respect for the idea ,, i think it has taken all the credit and left nothing for the brand

Guest's picture
Guest

SCAM goddamnit

bryan9's picture
bryan9
Activity Score 110

Did it really happen? I dont think so.

Guest's picture
Guest

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