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fiftyfifty street magazine: Invisible

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Advertising Agency: Euro RSCG Duesseldorf, Germany
Creative Directors: Florian Meimberg, Torsten Pollmann, Felix Glauner
Art Director: Jean-Pierre Gregor
Copywriter: Till Koester
Production Company: CONGAZ Visual Media Company

Comments

Guest's picture

awsome!!!!

dshott's picture 477 pencils
8

Kabammo!

Never seen that before...

Guest's picture

ufff

Guest's picture
10

ufff!

daniel ieraci's picture 255 pencils

Amazing work. Great insight and an incredible result. Well done to the whole team and keep it up!

john doe's picture 1501 pencils

hooray! so nice to still see great ideas.

ramosraf's picture 119 pencils

Amazing!

benja's picture 4036 pencils
25.5

Amazing!

Bubble Boy's picture 8 pencils
10

Gee ... one of the big ones!

sonny's picture 23 pencils

awesome

Guest's picture

Very Nice! Amazing!

krautland's picture 2465 pencils

I dig this.

Guest's picture
10

cool

mark3r's picture 1062 pencils
10

Bow down.

:::MARK3R:::

ORISHAS76's picture 339 pencils
Zidor's picture 60 pencils

really good job.

Guest's picture
10

This idea is not just creative: it is touching!!

Guest's picture

Trasparent people ??
Seen before.

sneakyhands's picture 1843 pencils

well, they were probably translucent if you actually saw them.

Guest's picture

Oh yeah, people like you have seen everything before... who cares if you have seen it before? It is a clever piece of advertising, or shall I say PR?

Guest's picture

metal. plenty of metal.

i am zero's picture 142 pencils

great insight!
n nice use of technology.

pashya is zero

---
i am zero

kithubabe's picture 72 pencils

Wo!!!! Thats a real good one there!

grumps's picture 13 pencils

simple thought, great execution with insight.

A.G. Pennypacker's picture 615 pencils

Not impressed. Not to mention that annoying Charlie Chaplinesque kazoo track.

gefällt dir was du siehst's picture 3 pencils
10

Grand Slam Home Run!

dsklan's picture 666 pencils

teh fifty/fifty guys are so invasive, i wish they were invisible!!!

Guest's picture
10

life's rude, dickhead: we wish, your art direction were invisible.
the fiftyfifty guys

Guest's picture

so maybe thats the reason u selling fifty/fifty;
my comment wasn´t very clever indeed, but instead of posting an answer like "we are not invasive" or "we need to be invasive, our lunch depends on" all u can do is insulting. if this is your attitude, no wonder u dont get employeed;

Guest's picture

Not very clever again. You can dish it out but cannot take it. There's a lot of things you could learn from "unemployed" people working in the streets.

Guest's picture

increible, q buena campaña!

Askr.guajillo.Dynamite's picture 90 pencils

Man this is what I call Really good stuff!!!!!!
Envy you guys! Congrats
------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.

------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.

Guest's picture

If you are looking out for gaining increased visibility and brand awareness through a cost effective advertising medium, then you can check out webwindows.co.uk which helps you get national exposure through its newspaper classified ads. I think this is a great opportunity to lose out on.

Guest's picture

muy bueno

DuendeFeliz's picture 4 pencils

cool use of the insight applied to the media, plus they sold the product. Congrats!

teenie's picture 1910 pencils

Lovely and heartwarming! One of those rare ads for social causes that focusses on the people and not the creative team's apparent genius.

They got people to stop and see the man. They got people to buy the paper. They made them feel something for the people on the street. Excellent, excellent, excellent.

Dale's picture 376 pencils

Absolutely brilliant and what a contrast to the French ads about how poor people are living. This was engaging, effective and it communicated to the audience. Even better the call to action was there and the results are evident: sold-out magazines. It ain't always about media coverage and award grabbing...

Really, really well done. I'll remember Fiftyfifty magazine a hell of a lot longer than I remember whatever that other ad was for.

- The only thing more rare than a good ad is a good guest comment -

trans's picture 60 pencils

Touching, great work guys!!

damnAD's picture 44 pencils
10

Great work! Where can i buy a fifty fifty?

Guest's picture
10

this is those kind of works that makes you believe in ad again. thanks!!

Fabian Kirner's picture 254 pencils

FloTho: Super! 3 Kategorien, 3 Nägel! Grüße, F

Guest's picture

Fabse: Dein Wort in Gottes Ohr! Und: To ohne h! ;-)

Guest's picture

I still don't care about the homeless. Try more than a gimmick/new technology.

Gi_bo's picture 240 pencils

Great, just great.

GiBo

Guest's picture

great_insight_concept_modern medium_
great!!!!

Guest's picture
9

Brillant

Guest's picture

visual pun.

Guest's picture

'visual pun' What a twat you are.

Guest's picture

Pure awesomeness! Great, great work. Guess fab ideas are still out there for those willing to look hard enough.
Stuff like this makes me want to continue in advertising!

Guest's picture

This one deserves a few big awards!

G.J.'s picture 149 pencils

Hats off man - not sure about awards but it hit me inside man, felt for that poor dude. sob, sob...

No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.

kaza777's picture 162 pencils

i just got horny;-)) awesome!

Guest's picture

very very clever!!!! Bravo

jindo's picture 3 pencils
10

amazing, really like it

Guest's picture

asjdhal alsda;s da;dowa ds;d ajd a;wda' !!!!!!!!..
hahaha.

FREAKIN AWESOMEEE!!!!!

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