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Theater in a 500

Agency: 
Published/Aired: 
September 2013
Description: 

The beloved Fiat 500 is transformed into a live theater in this one of a kind street action by Leo Burnett Madrid. 
Tickets for the the four original plays were available through a Facebook app and ushers, programs and even concessions were on hand to make it a true theater experience. Ticket holders enjoyed the plays from inside the car while spectators watched, shot, shared and liked from the street.

Additional credits: Accounts Team : Ricardo del Campo, Eduardo Gomez-Escolar, Paco Sanchez

Ambient advertisment created by Leo Burnett, Spain for Fiat, within the category: Automotive.

Comments (5)

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Highest Rated

ironman1979's picture
ironman1979
Activity Score 1080

I'm new in the advertising business, but there's something that never changes:
the more your name appears, the less you did.

Advertising in funnier than making weapons.

ironman1979's picture
ironman1979
Activity Score 1080

I'm new in the advertising business, but there's something that never changes:
the more your name appears, the less you did.

Advertising in funnier than making weapons.

getaloadofthis's picture
getaloadofthis
Activity Score 71

Yes, based on your comment, clearly you are new to advertising. But with comments like the above, you're going to fit right in with all the other assholes in this business.

ironman1979's picture
ironman1979
Activity Score 1080

That means i'm on the right track, right?

Thanks for the advice, darling.

Advertising in funnier than making weapons.

kleenex's picture
kleenex
Activity Score 47675

Did it sell more cars though???

linneagudmundson's picture
linneagudmundson
Activity Score 279

"people spent hours of fun inside our cars." FUN? I'm so ashamed to see this!

Forgive the spelling, am swedish..

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