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Fiat: Theater in a 500

The beloved Fiat 500 is transformed into a live theater in this one of a kind street action by Leo Burnett Madrid. 
Tickets for the the four original plays were available through a Facebook app and ushers, programs and even concessions were on hand to make it a true theater experience. Ticket holders enjoyed the plays from inside the car while spectators watched, shot, shared and liked from the street.

Advertising Agency: Leo Burnett, Madrid, Spain
Creative Directors: Juan García-Escudero, Hector Losa, Antonio de Federico
Art Directors: Hector Losa, Pouline Atenció
Copywriters: Antionio de Federico, Roberto Luque
Illustrators: Hector Losa, Pouline Atenció
Videographer: Dakota & Durango Producciones
Additional credits: Accounts Team : Ricardo del Campo, Eduardo Gomez-Escolar, Paco Sanchez
Client contact : Alexia Taylor
Published: September 2013

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5 comments

ironman1979's picture
ironman1979
1038 pencils

I'm new in the advertising business, but there's something that never changes:
the more your name appears, the less you did.

Advertising in funnier than making weapons.

getaloadofthis's picture
getaloadofthis
71 pencils

Yes, based on your comment, clearly you are new to advertising. But with comments like the above, you're going to fit right in with all the other assholes in this business.

ironman1979's picture
ironman1979
1038 pencils

That means i'm on the right track, right?

Thanks for the advice, darling.

Advertising in funnier than making weapons.

kleenex's picture
kleenex
25436 pencils

Did it sell more cars though???

linneagudmundson's picture
linneagudmundson
281 pencils

"people spent hours of fun inside our cars." FUN? I'm so ashamed to see this!

Forgive the spelling, am swedish..

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