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Theater in a 500

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Published/Aired: 
September 2013
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Description: 

The beloved Fiat 500 is transformed into a live theater in this one of a kind street action by Leo Burnett Madrid. 
Tickets for the the four original plays were available through a Facebook app and ushers, programs and even concessions were on hand to make it a true theater experience. Ticket holders enjoyed the plays from inside the car while spectators watched, shot, shared and liked from the street.

Additional credits: Accounts Team : Ricardo del Campo, Eduardo Gomez-Escolar, Paco Sanchez

Comments (5)

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Highest Rated

linneagudmundson's picture
linneagudmundson
279 Activity Scores

"people spent hours of fun inside our cars." FUN? I'm so ashamed to see this!

Forgive the spelling, am swedish..

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