Fiat: Social pinball race

The game was available during the "youPIX Rio culture festival", which happened on october 18 and 19. Coins were not needed to play the "Social Pinball Race". To play the game, both Foursquare and Facebook check in would suffice. After checking in, the game balls would be automatically released. The automaker's booth had two pinball machines customized with studio Opala Rosa Choque graphics, following Fiat 500 and Punto models. The technology that allowed the pinball machine to interact with the social network of the participants was produced by Bolha.

Advertising Agency: Pereira O'Dell, São Paulo, Brazil
Managing Director: Michel Lent
Creative Director: Andre Pupo
Art Director: Vinicius Sakamoto
Copywriter: Andre Pupo
Illustrator: Opala Rosa Choque
Additional credits: Bolha / Tecnology
Published: October 2013

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