Fiat: Pillar

Save the pillars. Fiat Stilo with parking sensor.

Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Director: Felipe Gomes
Copywriters: Fábio Penedo, Bruno Pinaud
Published: March 2008

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10 comments

ibeg2differ's picture
ibeg2differ
420 pencils

Nice ad. But how many damaged pillars will they be able to find?
If they don't find any, will they damage the pillar on purpose?

kgeiger's picture
kgeiger
7085 pencils

Nice ambient.
And as far as I know, there are lots of damaged pillars ot there... ;)

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Ambient seems to consist of just finding a non-media bought space and attaching your product to it.

Come on, whilst it works as a vehicle for the message, 'Save the pillars' as the construct is pretty lame and 'first thought'.

MUST TRY HARDER!

We're going to need more lube.

Dick Huges's picture
Dick Huges
939 pencils

believe there are more damaged pillars then you think. My wife is a living proof of that.

AlexD's picture
AlexD
17 pencils

Your wife is a damaged pillar??? ;D

boring ad, bad text.. dont like it

360 grados's picture
360 grados
305 pencils

jejejejejejejeje, nice, very good

Ad_Man's picture
Ad_Man
828 pencils

golpe avisa. claro que hay pilares dañados en todos lados!

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

simon.gross's picture
simon.gross
541 pencils

This kicks arse. How original!

dynatop's picture
dynatop
212 pencils

done by an insurance company, you can search it out.

felo araujo's picture
felo araujo
16 pencils

works for me, this is the next car for my wife

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