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Fiat: Pillar
Save the pillars. Fiat Stilo with parking sensor.
Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Director: Felipe Gomes
Copywriters: Fábio Penedo, Bruno Pinaud
Published: March 2008
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Comments
Nice ad. But how many damaged pillars will they be able to find?
If they don't find any, will they damage the pillar on purpose?
Nice ambient.
And as far as I know, there are lots of damaged pillars ot there... ;)
Ambient seems to consist of just finding a non-media bought space and attaching your product to it.
Come on, whilst it works as a vehicle for the message, 'Save the pillars' as the construct is pretty lame and 'first thought'.
MUST TRY HARDER!
nice idea but agree with ibeg2differ.
your work is your identity.
http://harshikcreations.blogspot.com/
believe there are more damaged pillars then you think. My wife is a living proof of that.
Your wife is a damaged pillar??? ;D
boring ad, bad text.. dont like it
jejejejejejejeje, nice, very good
golpe avisa. claro que hay pilares dañados en todos lados!
This kicks arse. How original!
done by an insurance company, you can search it out.
works for me, this is the next car for my wife
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