Use only original parts Fiat.
Advertising Agency: Fire Comunicação, Vitória/ES, Brazil
Creative Directors: Elisa Quadros, Cláudio França
Art Director / Copywritter: Daniel Galvão
Illustrator: Daniel Galvão
Photographer: Radael Júnior
Published: November 2009
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8 Comments
Is this really practical? How many drivers are you going to notice (pay attention to) that spill??
The Latin America juries would!
Pretty boring as it's done before and not really an unexpected solution.
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It´s not practical
0/10
Advertising is also about practicality, not just about showcasing your creativity.
Who could see that, under his/her car? I think they should put a notice paper to the window. And then they should warn the driver, that there is oil.
And than this might work!
Old idea.
It is so bad. First, the parking must have only Fiat cars. Then, the message is hidden when the car stops. It sucks.
Here the original: http://3.bp.blogspot.com/_hG8UB3ziI74/TFSWrkASwyI/AAAAAAAAADs/vN8pDd2Y...