Fiat: Oil spill

Use only original parts Fiat.

Advertising Agency: Fire Comunicação, Vitória/ES, Brazil
Creative Directors: Elisa Quadros, Cláudio França
Art Director / Copywritter: Daniel Galvão
Illustrator: Daniel Galvão
Photographer: Radael Júnior
Published: November 2009

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atb2005's picture
13567 pencils

Is this really practical? How many drivers are you going to notice (pay attention to) that spill??

Guest's picture

The Latin America juries would!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Pretty boring as it's done before and not really an unexpected solution.

Hiperion's picture
3138 pencils

It´s not practical

JamaisVu's picture
410 pencils

Advertising is also about practicality, not just about showcasing your creativity.

cef's picture
547 pencils

Who could see that, under his/her car? I think they should put a notice paper to the window. And then they should warn the driver, that there is oil.
And than this might work!

Guest's picture

Old idea.

Guest's picture

It is so bad. First, the parking must have only Fiat cars. Then, the message is hidden when the car stops. It sucks.
Here the original:

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