Fiat New Uno: If Pee Were Gas

Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative VP: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Directors: Rodrigo Jatene, Guilherme Jahara
Copywriter: Marcelo Reis
Designer: Nicolas Cortinove
Programmer: André Cazetto
Project Manager: Luiz Tosi, Monique Kniggendorf
Account Managers: Pablo Arteaga, Cintia Mourão, Daniela Ferreira, Mirelly Rosa
Media Managers: Fernando Sales, Daniela Franco, Leonardo Gomes
Production Managers: Celso Groba, Maria Fernanda Mourão, Camila Aquino
Art Buyer: Stella Crippa
Tech developer: Asa.tc
App developer: Pivot
Producer: Vitor Zero
Director: Fabio Hacker
Motion design (video): Studio Oca
Motion Design (App): Studio Manga
3D: Big Studio
Sound Design: Zezinho Mutarelli

7 comments

11501 pencils

morseWednesday, May 9, 2012 - 17:56

Fun idea, but to me it was not clear what the app actually does.

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kleenexThursday, May 10, 2012 - 12:23

The toilet with techno gadget sensor measures how much pee you are peeing and based on that amount of pee you peed the car on the tablet will move a certain distance.

Now that is some in your face fun way to try to sell a car.

1372 pencils

Fernando FernandesFriday, May 11, 2012 - 14:58

Que puta idéia!! XIXI no volante!

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DanillpFriday, May 11, 2012 - 15:18

adorei.... muito boa a idéia.

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incomingMonday, May 14, 2012 - 00:32

GREAT IDEA.

1267 pencils

alausaWednesday, May 16, 2012 - 18:28

Good stuff!