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Map

Agency: 
Published/Aired: 
October 2008
Description: 

New Linea with Blue&Me Nav.
Without it, you're lost.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Juliana Paracencio
Copywriter: Igor Cabó
Photographer: Paulo Barros
Other additional credits: Mauro Moura, Zezinho Lima, Ricardo Sotelo

Comments (14)

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Highest Rated

Guest's picture
Guest

This is a retarded idea. Without it you're lost? That's freakin' hilarious

wert's picture
wert
Activity Score 77

masomenos nomas

Guest commenter's picture
Guest commenter

the people in the car are looking the other way of the map. But i liked the idea.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

A map always has two sides; the index is on the backside. Thus a clever idea and well executed!

SeanMartin's picture
SeanMartin

Cute idea, but what's probably low visibility for any kind of meaningful impact.

--------------------------

No, I am not a media buyer.

Clem's picture
Clem

good idea

Guest commenter's picture
Guest commenter

bronze in cannes
silver in eurobest
gold in epica
grand prix in new york festival

Guest commenter's picture
Guest commenter

i liked it!!

brenoamaro's picture
brenoamaro
Activity Score 37

Muito bom e em português mesmo!! hahaha

scarfinati's picture
scarfinati
Activity Score 843

Are they playing off the fact that people are often lost when looking for their car?

if so dont think you need the map.

Thiago Cruz's picture
Thiago Cruz
Activity Score 7

Excellent idea. Excellent execution.

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

Really good promotional product, that definitely won't get thrown away!!

Guest's picture
Guest

great idea and beautifully expressed

pratima pindi

Emre's picture
Emre
Activity Score 27

lol

Guest's picture
Guest

This is a retarded idea. Without it you're lost? That's freakin' hilarious

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