Fiat Linea: Map
New Linea with Blue&Me Nav.
Without it, you're lost.
Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Juliana Paracencio
Copywriter: Igor Cabó
Photographer: Paulo Barros
Other additional credits: Mauro Moura, Zezinho Lima, Ricardo Sotelo
Released: October 2008
14 comments
masomenos nomas
the people in the car are looking the other way of the map. But i liked the idea.
A map always has two sides; the index is on the backside. Thus a clever idea and well executed!
Cute idea, but what's probably low visibility for any kind of meaningful impact.
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No, I am not a media buyer.
good idea
bronze in cannes
silver in eurobest
gold in epica
grand prix in new york festival
i liked it!!
Muito bom e em português mesmo!! hahaha
Are they playing off the fact that people are often lost when looking for their car?
if so dont think you need the map.
Excellent idea. Excellent execution.
Really good promotional product, that definitely won't get thrown away!!
great idea and beautifully expressed
pratima pindi
lol
This is a retarded idea. Without it you're lost? That's freakin' hilarious