Insert a coin and start driving.
Advertising Agency: Giovanni+Draftfcb, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Copywriter: Rodrigo Dorfman
Art director: Felipe Gomes
Account Managers: Cláudia Mattos, Ana Paula Deccache
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20 Comments
VERY VERY COOL!!!!
it doesn't work...
VERY VERY COOL!!!!
ummmm people, crispin porter did this campaign throughout the country
as ambient media in malls for mini cooper. this is complete rip off
to the T, except mini used a life size car and their own product.
ummmm... the mini work was highlighting the "play" aspect of the car. they were real size.l this is different. no, i have nothing to do wityh this campaign
I like it. Although not new.
I like it. Although not new.
I like it. Although not new.
I've seen this done by CP+B for Mini.
Agree. CP+B would have taken months of planning. Plus Mini used the product, this is like two steps before getting to the idea and taken two seconds to produce. Kudos to Mini for buying such an awesome idea. Still jealous when i see that idea by CP+B. Damn you Alex! Credit where credits due.
wow, can we stop ripping off ideas?
Sorry, guys! I like both ideas, but clearly they are not the same. CP ambient Mini sells the smallness of the car. Mille toys sells the economic power of Mille. And do it simply and cleverly! Congratulations!!!
Shame on you guys!
Nice use of media. Good one!!!!
Great Work!!!!
dude you say it your self, its the same execution, DONE
Guest:
(Sorry, guys! I like both ideas, but clearly they are not the same. CP ambient Mini sells the smallness of the car. Mille toys sells the economic power of Mille. And do it simply and cleverly! Congratulations)
El que sabe, sabe arte. El que no, es redactor.
Different idea of CP.
Simple and clever.
it doesn't work!
damn, you wanna buy a toy car? not a real car?
all balls, no brains
Reminds me of a dutch commercial for Volkswagen a couple of years ago...
http://www.youtube.com/watch?v=HKlouJuive0
horrible