Fiat: Kiddy ride

Insert a coin and start driving.

Advertising Agency: Giovanni+Draftfcb, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Copywriter: Rodrigo Dorfman
Art director: Felipe Gomes
Account Managers: Cláudia Mattos, Ana Paula Deccache

20 comments

Guest's picture
Guest

VERY VERY COOL!!!!

cyrusko's picture
cyrusko
21 pencils

it doesn't work...

Guest's picture
Guest

VERY VERY COOL!!!!

Guest's picture
Guest

ummmm people, crispin porter did this campaign throughout the country
as ambient media in malls for mini cooper. this is complete rip off
to the T, except mini used a life size car and their own product.

Guest's picture
Guest

ummmm... the mini work was highlighting the "play" aspect of the car. they were real size.l this is different. no, i have nothing to do wityh this campaign

Guest's picture
Guest

I like it. Although not new.

Guest's picture
Guest

I like it. Although not new.

Guest's picture
Guest

I like it. Although not new.

Guest's picture
Guest

I've seen this done by CP+B for Mini.

Guest's picture
Guest

Agree. CP+B would have taken months of planning. Plus Mini used the product, this is like two steps before getting to the idea and taken two seconds to produce. Kudos to Mini for buying such an awesome idea. Still jealous when i see that idea by CP+B. Damn you Alex! Credit where credits due.

Guest's picture
Guest

wow, can we stop ripping off ideas?

Guest's picture
Guest

Sorry, guys! I like both ideas, but clearly they are not the same. CP ambient Mini sells the smallness of the car. Mille toys sells the economic power of Mille. And do it simply and cleverly! Congratulations!!!

Guest's picture
Guest

Shame on you guys!

Guest's picture
Guest

Nice use of media. Good one!!!!

Guest's picture
Guest

Great Work!!!!

Ivancette's picture
Ivancette
153 pencils

dude you say it your self, its the same execution, DONE

Guest:
(Sorry, guys! I like both ideas, but clearly they are not the same. CP ambient Mini sells the smallness of the car. Mille toys sells the economic power of Mille. And do it simply and cleverly! Congratulations)

El que sabe, sabe arte. El que no, es redactor.

Guest's picture
Guest

Different idea of CP.
Simple and clever.

alnore's picture
alnore
212 pencils

it doesn't work!
damn, you wanna buy a toy car? not a real car?

Guest's picture
Guest

Reminds me of a dutch commercial for Volkswagen a couple of years ago...

http://www.youtube.com/watch?v=HKlouJuive0

Guest's picture
Guest

horrible

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