Fiat: Elevator parking sensor

Advertising Agency: Giovanni + DraftFcb São Paulo, Brazil

May 2008


chunkdude's picture
31 pencils

dammit. this really isnt that bad at all.

Saatchi Makak's picture
Saatchi Makak
246 pencils

Please park this elevator idea a bit. It's so overdone.

FarFromFlorida's picture
104 pencils

Here's a little tip for semi-creatives who think up elevator ideas: An elevator door is closed 96 % of the time. So if you want to show movement, show something that is separating, rather than coming together.
In this case, it will never look like the car is parking, but more likely driving away.


AlphaDog's picture
265 pencils


Totally agree.

crazydave's picture
114 pencils

farfromflorida is right on the money. This is a good idea, done without thinking, which makes it a bad idea. No one to see it when they're already in the elevator.

fractalrene's picture
1504 pencils

C'mon, don't be hard with this one. It makes perfect use of the medium. Still when the elevator is closed almost always, you are able to see the ad while you are waiting for your ride. Good Work!

gmint7's picture
2683 pencils


but it will look separating, instead of coming together. (u wont even see it coz you will be inside the lift by then)

good idea. but not practical


Anne's picture
508 pencils

Over done . Ref: Cannes Lions archive 2000.

spacecadetglow's picture
247 pencils

sorry, but i like it. people will see it when they are waiting for the elevator. have you ever waited for an elevator? you will most certainly see the doors open.

on second thought, errr, i guess only people walking by the elevator would see this.

oh well.

shades's picture
78 pencils

done 1.0x10+EO6 times.

vipin's picture
148 pencils

I don't like this

Me is vipin

Quickgun's picture
427 pencils

Nice Thought! Kudos guys!

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