Fiat: Edible

100% edible paper.
Fiat Panda 1.2 Natural Power Climbing €11.000. Offer valid until supplies run out. Better make this ad disappear quickly.

Advertising Agency: Leo Burnett Milan, Italy
Creative Directors: Sergio Rodriguez, Enrico Dorizza
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Photographer: Neri Oddo
Released: February 2008


R. Rinaldi's picture
R. Rinaldi
686 pencils


bknowlden's picture
3647 pencils

I saw on Man Vs. Wild that I can squeeze fresh elephant dung and get drinkable water, but that doesn't mean I would ever do it...

getconnected2001's picture
987 pencils

Though nice thought, even I would not ever eat paper.
U hav made a valid point.

ivan's picture

But you don't have to. It's just an idea.

Ivan Raszl, admin of AotW

jazarah's picture
1262 pencils


Scubadome's picture
62 pencils

Yes, not so bad.

rebelscum's picture
2110 pencils

Mmmmm, fresh delicious Panda.


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

dcgroppo's picture
239 pencils

Pizza flavor?

NatalieM's picture
1687 pencils

What does edible paper have to do with a car?

manchiraju20's picture
8 pencils

Hey NatalieM,

Thats the same thing I din't understand too. Whts a car got 2 do with paper???

Lip's picture
234 pencils
alvinpck's picture
1467 pencils

Interesting, what is it made of?


mrtalented's picture
2173 pencils

silly. edible printed inks too?

alvinpck's picture
1467 pencils

If this is made edible, why not?

There is a type of edible food colouring, typically those we see on birthday cake for kids.


Alistair C.'s picture
Alistair C.
692 pencils

i like the idea, though Chevrolet did something similar with a guy buying all the newspapers to make sure others don't see the great offer. Good thinking, guys!

but what is with the copy? maybe it's good in italian, but in English it's wrong and partially it doesn't make sense.

Log in or register to post comments